Special Museletter – New Directions

Dear friends,

Back in early March, when we first realized it was not going to be feasible for Jeff and Larry to travel to the U.K. for their Masterclass, theater show, lecture at The Magic Circle and Shaman & Showman Seminar, our first response was one of disappointment—as it was for many of our prospective students! However, the crisis had to be met, and we found ourselves extremely fortunate that so many of you have been enthusiastic about the efforts we’ve made to compensate for not being able to “be there in person” over the past couple of months.

Our first steps were to ask the students at the Masterclass and Shaman & Showman conference if they would consider working with us to make those events happen—but online. We were pleasantly surprised to find that most of them were! The result was a mad rush on our part to figure out the best way to make those events as rich and rewarding as the ones we had originally planned. We made bonus “Master Key” items that we had originally intended to sell, to be a free part of the package.

Because no one was traveling, we were able to add myself and Ricardo Rosenkranz to the events. Larry, who does most of the itinerary planning for most of our classes, shifted things around to make sure we could still offer everything we had planned, but in a slightly different format, better suited to the online (in our case, the Zoom platform) format. Everyone on our end worked hard to upgrade the quality of our own “studios,” where we would present from. It was a lot of work…but it has proved to be worth it many times over. The events in the U.K. were an overwhelming success, with many happy participants.

As teachers, we were, first, ecstatic that we managed to pull it all off—and then excited that we would be able to present a full curriculum online in addition to our “live in-person” classes in Las Vegas once our current situation lets up.

There are some huge advantages to being able to offer our classes online. Perhaps the largest is expense. Because no one has to travel for the classes, even if we kept pricing at our usual levels, classes would still cost students about 1/3rd of what they would otherwise. That’s not the only saving, though. Because students don’t have to travel, we no longer have to do the classes all in one piece…2, 3 or 7 days in a clump.

Instead, we’re able to offer classes that take only a couple of hours each week over the course of several weeks…and these we can offer at a much lower price-point—which means they can be available and affordable to many more students. The ability to reach a larger audience allows us to “get the word out” to a much wider market and have a positive effect on the careers of many, many more magicians!

So…what does this mean for you, our loyal readers? If you’re a magician, it means there are more ways for us to interact with, and influence one another. If you’ve attended our classes, you’re probably already aware that we learn as much from you as you do from us. The more of you we get to share our work with, the better we get at what we do! If you’re an enthusiast, but not a performer, you can now attend our Monday event Mystery School Monday gathering at no cost to you. It’s a great place to meet and share community with many of the top magicians and thinkers in our business, available each week at 7pm PDT on Zoom. (Just click this link between 6:45 and 9:00 pm (Pacific) any Monday evening, and you will find us there, discussing topics important to all of us in the world of magic.
Monday @ 7pm PST


If you want to study with us, we now offer classes in many different areas. Here’ just a sampling of what’s coming up soon:

Focus on ZOOM Magic Online
Best Practices, Best Tricks & Marketing for Online Performance featuring the full faculty and special guests.
Three Wednesdays, May 20, 27 and June 3, 5:00 – 7:00 pm Pacific time.

The Tarot Card Magic Experience
Inside information on doing readings AND doing magic with the Tarot with Jeff McBride and special guests.
Two Saturdays, May 23 & 30th, Noon – 3 pm Pacific time.

Jeff McBride’s Summer School
The Essential Secrets for Powerful Performance with Jeff McBride.
Three Tuesdays, June 2, 9, and 16, 5:00-7:00 pm Pacific time.

Secrets to Success Through Systems Building for Creative Performers
More business building with Tobias Beckwith.
Three Wednesdays, June 17, 24 & July 1, 5:00-7:00 pm Pacific time.

Master Class – Online!
with the full faculty.
Friday-Sunday, June 26-28 – all day.

Cruise Ship Boot Camp!
A crash course to prepare you for working cruises, with Jeff McBride & Greg Gleason.
Saturday & Sunday, July 25 & 26, Noon-3 :00 pm Pacific time.

These are just thumbnail descriptions…learn more and register for these new courses now at:


Before I go, I want to take a moment to thank all of you. If you’re reading this, you are a part of our community, and we appreciate your support more than you can imagine. We all support one another, especially in these difficult times. It is my sincere hope that you, like us, are finding creative ways to use this crisis to make your future better.

Please do take care of yourselves. Stay safe, stay healthy…and keep making magic!


Tobias Beckwith
Management & Faculty for
McBride’s Magic & Mystery School

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