News Flash! Jeff McBride’s Star Student Rachel Ling Gordon on Fool Us!
Rachel Ling Gordon has achieved remarkable feats, including a lead role on a Broadway National Tour, and an upcoming historic appearance on Penn & Teller: Fool Us Season 10. Tune in to the CW Network at 8:00 pm ET on February 2 to witness Rachel’s enchanting performance, making her the youngest magician in the show’s ten-season history.
Healing Magic
At the age of eleven Rachel has already achieved what some can only dream of – overcoming childhood anxiety and transforming her life through unwavering dedication to her craft. From being mute as a child to touring the country on the Broadway National Tour of “How the Grinch Stole Christmas,” playing the lead role of Cindy Lou Who, Rachel has proven that magic can truly happen in the face of adversity. A true inspiration, Rachel serves as an Ambassador for the Selective Mutism Association and SMart Center, sharing her transformative journey from silence to a stage filled with music and magic.
Magic Mentoring on Zoom
Jeff and Rachel have been meeting every month on Zoom for magic lessons. Now you can see the results, and her mesmerizing performance on Penn & Teller: Fool Us, celebrating her incredible journey from selective mutism to enchanting audiences worldwide. For more details on Rachel’s inspiring story visit Selective Mutism Association and SMart Center at selectivemutismcenter.org. Explore Rachel’s world at www.rachelingordon.com and follow her on Instagram @rachelingordon.
Renowned magician and illusionist David Copperfield expressed his excitement to watch Rachel shine. “Rachel Ling Gordon is a rising star who inspires us all with her magic and extraordinary talents,” Copperfield praised. Las Vegas headliner and holder of several World Guinness Records, Jeff McBride echoed the sentiment, stating, “Only one magician has ever performed in Las Vegas at the age of eleven years old, and her name is Rachel Ling Gordon. She is an exceptional talent.”
Meet Jay Fortune
Our Museletter contributor this month is Jay Fortune. Jay is a successful magician, artist and author. In this article, Jay shares his secret four-step process for manifesting dreams into reality.
Manifesting Dreams
Friends, forgive me, but I need to start with a bit of trumpet blowing. There is a reason, I assure you. When I was a kid, I dreamed of becoming a professional magician. However, no one around me had a clue how to do that or, indeed, if it were even possible. Could someone make a living from simply doing magic tricks? All I knew was that there were people doing it (Jeff, of course, being one, as I first watched him on TV when I was about eight or nine. Little did I know we’d go on to become good friends, and tour and perform together many times.) I innocently thought if they can do it, so can I.
Skip forward three decades, the latter two of which I spent as a professional magician making a good living. (Just a bit more trumpet blowing, and I’ll get to the reason for doing so. Please bear with me.) Next, I dreamed of becoming a pro artist. Again, another apparently “impossible” hobby to turn into a living. Within twelve months, I had my work in over sixty high-end galleries. and a growing number of collectors worldwide.
Last bit of trumpeting. (I promise.) I wanted to add another string to my bow and dreamed of becoming a pro writer. A year later I had a publisher, my first paperback out in bookshops, and my first screenplay commission (oh, and a ton of rejection letters). That’s three hobbies that I turned into a well-paid living. OK, that’s the trumpet blowing done. Now to the point of all this. (thanks for sticking with me.)
In that time, many friends and colleagues reached out to me asking how I’d made the jump from hobby to profession. It got me thinking about the process I use. After toying with various ways to bring that knowledge to a wider audience, I created “The Dream-Maker’s Manifesto.”
The Dream-Maker’s Manifesto
The Dream-Makers Manifesto is my long-form blog on Substack, and is free to join. (See the note at the bottom of this for a special offer for our community.) In the blog, I distill the process I have created over the last twenty years on turning a dream into an income stream. In each post, I share the knowledge and formula on how I get paid doing what I love, whether it’s in magic, art, or writing.
Here’s my basic four-step process which you can use to manifest your own dreams, from a single project through to a full-blown business, whether creating a magic trick for the market, or to becoming a full-time performer.
Dream It, Scheme It, Do It, Prove It
First, we have to Dream It. Seems obvious, right? Sure, but creating the space, the mindset, and the habit of constant dream creation requires discipline, courage, and focus.
Next, we have to Scheme It. The dream has got our creative energy fired up, but do the numbers stack up? Scheming what you have in mind is the next vital step to prevent wasted time, energy, and cash. (Trust me, these lessons are hard-won and I speak from experience.)
After the scheming, we have to Do It. Action beyond thinking and plotting is the next step to making our dreams a reality. But the action should be focused and dedicated.
Then the final step. We must Prove It. Yes, we need to get that first client, customer, friend, or foe to part with cash, and pay us for what we have dreamed up.
The Dream-Maker’s Manifesto Blog
In The Dream-Maker’s Manifesto blog, I tease out many examples from my own journey, and other strategies within each of these four main steps that you can use to manifest your dreams. I discuss how I cultivate a creative mindset, how I balance creative work with wellbeing, (and again, I speak from hard-won experience, having had a breakdown in my mid-30s when I didn’t take care of myself and was endlessly pursuing the dream.) And, how I lead a life full of creativity turning dreams into a livelihood.
The blog was begun in September 2023, and is gradually building in content and subscribers. I’d love for creatives in our community to join me in the ride. If you wish to find out more, you can subscribe for FREE at https://jayfortune.substack.com/about, and if you choose to support my writing and sign up for a year, I’ll gift you the following year completely free – all to help make your dreams become a reality. (Unless, as I say in my introduction to the blog, you have plans for World Domination as an Evil Genius, in which case, you’re on your own.)
Sure, my way isn’t the only way, but I have proven the concept time and again for making a creative idea turn into an income. Either way, remember to make your dreams a reality, first Dream It (and cultivate a life where you can create good dreams and ideas consistently.) Scheme It (make sure you plan as much as you can before spending the first cent in investing in your future or building anything.) Do It (put those plans into action and start making the dream a reality.) And, finally, Prove It (get that first paying customer.)
Sweet Dreams!
Jay Fortune
From the Dean, Dr. Larry Hass
At the heart of our mission at the Magic & Mystery School is our Scholarship Program that provides need-based financial aid to magicians who need a “hand-up” getting their magic education with us. The program was founded in 2012 and, since then, has provided over $115,000.00 in financial aid to over 280 magicians with demonstrated need.
Over the years, the School has received many direct donations to the Scholarship Fund, but the primary avenue for the fund’s growth is by people signing up to become MEMBERS of the Online Magic & Mystery School. Indeed, a substantial portion of every membership fee goes directly into the fund.
Recently, we decided to create a report of our activities and services delivered in 2023. This is being sent to our current members, but we also felt readers of the Museletter might appreciate seeing what we have been up to this past year! So, here is Abigail’s…
Abigail’s 2023 Annual Report
We have been reviewing some of our accomplishments and dreams that we manifested in 2023, here at the Magic & Mystery School, and wanted to take a moment to share some of them with you. We are so grateful for your ongoing support, and all the ways you help us to “improve the art of magic, one magician at a time.”
Did you know? In 2023:
We offered 26 classes, both online and live in Las Vegas, Chicago and Maryland, which more than 600 students attended.
We awarded 46 students just under $14,000.00 of need based financial aid to attend these classes.
Jeff had 120 students come through the Mentorship program, many of whom went on to win magic competitions, Got Talent shows, and be seen on Penn & Teller: Fool Us.
We successfully opened and ran the Eugene Burger Séance Show experience to sold out capacities, thanks to an anonymous kind donation from one of our students.
It is only because of your generous support and interest that we are able to continue our mission, and there are many ways you can help us!
One is to become a member of our Online School, or raise the level of your membership if you’re already in! All the information on that is here:
https://shop.magicalwisdom.com/m/magic-mystery-school
You can also make a donation to the Scholarship Fund, which provides need-based financial aid to magicians who need a hand up to get their magical education:
https://www.magicalwisdom.com/scholarships/donate
Or you can make a donation to the School’s General Fund, by sending through PayPal to payments@mcbridemagic.com with the word “General” in the comment box, or by check to McBride Magic, Inc., 3132 Shadowridge Avenue, Las Vegas, NV 89120.
On behalf of the Faculty and Staff of the Magic & Mystery School, thank you for making a real difference for real people! If you have any questions or thoughts, please connect with me. We appreciate you!
A Thank You from Larry
Let me also extend my appreciation for your participation in our classes and events, and for your generous support of the Scholarship Program. Magicians frequently ask if they are MEMBERS of the Online School, or how they can sign up to receive its benefits and support the Scholarship Fund. Here’s how!
1. To see if you are already a MEMBER, go to the MEMBERSHIP page and sign in at: https://shop.magicalwisdom.com/m/magic-mystery-school. If you are unable to sign in, it means you are not a member or that your annual membership has lapsed.
2. To become a MEMBER (or re-activate your membership), please go to that page and read about all the benefits that come with each level: Supporting, Premier, or Gold Circle, and please join!
Again, thank you for being a part of our worldwide community of magicians who seek to deepen our knowledge and craft of magic at the same time we elevate the art as a whole!
All the best for the new year and beyond,
Larry Hass, Abigail, and Jeff McBride
And all your friends at McBride’s Magic & Mystery School
Our Museletter contributor this month is Dr. Ricardo Rosenkranz, faculty member of McBride’s Magic & Mystery School, owner of the Rhapsody Theater in downtown Chicago, and our own Physician Magician. Ricardo leads us into a new year with a personal story of his empowering experience with an inspirational figure.
The Unanswered Question
“A work of art does not answer questions, it provokes them; and its essential meaning is in the tension between the contradictory answers.” – Leonard Bernstein
With this quote from Leonard Bernstein, the new movie Maestro begins to tell the story of the enigmatic, and somewhat turbulent relationship between the brilliant musician and his equally talented wife Felicia. More on the quote later.
I was privileged to know Leonard Bernstein. We met while I was a medical student in New York, in 1987. For several years, I enjoyed backstage conversations with Maestro Bernstein every time he performed in New York. Going to see him backstage afforded me some of the most special moments of my life in New York City. Whether it was Carnegie Hall, Lincoln Center, or an occasional outdoor concert in the summer, visiting Lenny backstage was always cathartic. When I was speaking with him, it was as if no one else existed. He was genuinely interested in my life as a medical student and in what I was thinking and experiencing at that time.
One day, after a performance of Mahler’s Second Symphony, the “Resurrection” Symphony, I was feeling devastated. I was a third-year medical student doing my internal medicine rotation, and that day I had lost my first patient; he was a talented twenty-seven-year-old American Ballet Theater dancer. That was New York in the 1980s.
Backstage, Lenny was sitting in a beanbag chair, wearing a silk robe, cigarette in one hand and silver tumbler with a scotch on the rocks in the other. He saw me a bit dejected and asked what was wrong.
“I just lost my first patient, a ballet dancer,” I said.
“AIDS?” he asked.
I nodded.
He put his cigarette in his mouth, and held my hand as he took a long and pensive puff. Then, speaking with the cigarette to the side, he said, “Mierda.”
Then, he handed me the silver tumbler, “Double R (that’s what he called me), you need this more than I do.” I took the tumbler in both hands and drank, as if I was imbibing a religious drink handed to me by the high priest of the order.
“La vida sigue,” he said in perfect Spanish, life goes on. Turning serious he continued, “Honor his memory with your profession.” Months later I was doing research in Cryptosporidiosis, an infection commonly seen in AIDS patients of that era.
Leonard Bernstein was as inspirational a person as anyone I’ve met, including Eugene Burger. First and foremost, he was brilliant. His understanding of music was informed by his profound knowledge of history, philosophy, science, and the human condition. And then there was his empathy. He truly was everyone’s friend. His capacity to love transcended beyond the understanding of most.
As I reflect into the New Year, and being reminded of Bernstein through this new movie, I now see his lessons not just in the realm of medicine, but also in our land of theatrical magic. For one, Bernstein never belittled his audience; instead, he glorified them. From his children’s concerts to the Omnibus TV series, Bernstein always assumed that his audience was smart, engaged, and capable of discovering a deeper layer of meaning in his art. He was at ease discussing Prokofiev and Rachmaninov with eight-year-old youths, enriching their ability to better experience even the most complex music without “dumbing it down.”
Also, Bernstein was ever the teacher and colleague. He taught in a way that seemed more of a collaboration of thought than a lecture. This is not to say that he wasn’t steadfast with his ideas, which he was, but he allowed room for learning through discovery rather than dogma; a profound way to educate. We would do well to approach our audiences and collaborators with the same passion, empathy, and respect that Lenny offered the people who crossed paths with him. These are simple and effective lessons.
“A work of art does not answer questions, it provokes them; and its essential meaning is in the tension between the contradictory answers,” Bernstein said. He understood that all good art is a respectful, passionate, empathetic conversation. And the big insight for me was that I was in as much of a conversation with him during the performance as I was backstage afterwards.
Looking back at the wonderful year of performances I enjoyed at the Rhapsody Theater in 2023, I have come to understand that I am indeed in a conversation with my audience throughout the evening. And that I do want to instill deep thought and reflection as we move forward in the show. I’m not afraid to challenge my audience intellectually, as they are my cherished equals. Elegant, thoughtful language and complex ideas are understood by everyone, regardless of age. What varies is their lived experience, and how they respond to the conversation in their own terms.
And isn’t that what a conversation should be? A plethora of responses to an honest question? As Bernstein notes, the true meaning of our art is born of the tension it creates. Tension, even unresolved tension, is important to our own magical art. It awakens our senses.
As I explored Brahms, Prokofiev, and Mahler in my youth, Lenny empowered me. He helped shape the questions I needed to ask. Questions, some of them unanswered to this day, that spilled over into my everyday life. Existential catharsis, I might call it.
These days I hope that audiences visiting my theater walk out with questions, ideas, and empowerment. It is existential catharsis for our times. Happy New Year to each and every one of you. May you shine bright on stage and may your audience glow in the reflection of your love for them.
How Could You Forget?
The glittering tree in the corner of the room…
the mystery of all the wrapped presents…
the smell of eggnog and nutmeg…
watching A Christmas Carol again and again…
my first Christmas magic show and debut of (drum roll please)…
MCBRIDE THE MAGNIFICENT!
Seven year old MCBRIDE THE MAGNIFICENT performing his magic act 1967! This is me performing the “wand through handkerchief.” (I ruined many of my father’s hanks practicing this trick!)
I have such sweet memories of Christmas. Turkey dinner with Mom and Dad, my brother and sisters, the grandparents and friends, and yes, creating magic shows in my living room for my family. My Grandmother Marie took an old suit of my dads, and tailored it into something that looked like a magician’s tailcoat, with an old fur top hat, and I was in my “happy place” on stage in Las Vegas (in my mind!).
Surprise Surprise!
One Christmas morning I found my first business cards in my stocking. This is one of the few that survived all these 57 years later!
For most of my life I was “on the road” doing magic shows during the holidays. However, this year I’ll be home for the holidays with my Vegas family of Abigail, her dad, and our friends – hooray! I’ll be putting on a magic show (this time in our living room) just like I’ve done every year since 1967!
Living Room Magic is Parlor Magic
Did you know? The word parlour comes from the French verb parler, which means “to speak.” In the 13th century, “parlour” was borrowed into English as “parlor.” This is the place to share stories and magic.
Will You Step into My Parlor?
Parlor Magic is one of the most popular forms of magic, and can be performed in just about anyone’s living room, but often is large enough to perform on a platform, or even on a stage. I’m going to be teaching a very special class on parlor magic – Mastering the Classics for Parlor, Platform and Stage.
I’m inviting six people over to my parlor, and you are invited! If you’d like to be one of them, click here – https://shop.magicalwisdom.com/event/master-the-classics
Magic with Tarot Cards
I will also be inviting six students who would like to learn how to perform magic routines and tell stories with Tarot cards. If this interests you I welcome you to take a look at this –
https://shop.magicalwisdom.com/event/tarot-magic-mastery
Strange Coincidence
Did you know that Rudy Coby and Jeff were born in the same one-room hospital in Goshen, NewYork? Also, both Rudy and Jeff were in the same magic club as teenagers.
Just last week I had the opportunity to travel with my dear friend Rudy Coby to perform for our friends Randy and Kristy Pitchford at their home theater. Take a look at how they created an exquisite magical space to share parlor magic with their friends!
See you online or here in our magic parlor in Las Vegas!
Happy holidays to all,
Jeff and Abigail
Our contributor this month is long-time Magic & Mystery School student James Ember. Performing in the upper Midwest as “James the Magician,” in this Museletter he makes an interesting and mouth-watering comparison between his two passions – cooking and magic.
I have devoted large amounts of time to two areas in my life – learning and performing magic, and the art of cooking. I have been performing magic professionally since 1986, specifically in southern Wisconsin and northern Illinois. I work for a variety of clients, but focus on performing for family audiences. I also began working in commercial kitchens, primarily pizzerias, in 1998. I have learned a lot about leading teams, training staff, and making dough (both kinds).
As we are approaching the cap of another calendar year, I have been doing a lot of reflecting on my magic, and recently, on how it relates to cooking – specifically, baking sourdough bread. The similarities between making sourdough bread and creating magic can be quite remarkable. The highest quality of magic, and of bread, takes time.
I have been working on my sourdough recipes for sandwich bread and pizza dough. Slow rising doughs have two primary ways to rise. One is to use an active dry yeast, and the other slower way, is to use the yeast that occurs naturally in the air. If you are using activated yeast you can make a dough in about 3-4 hours from start to finish.
The process of making sourdough takes much longer. When you are making a sourdough, you are using the yeast that occurs naturally in the air, and it takes a minimum of two weeks to create your mother (initial starter). After you make your mother starter, you can continue to feed this forever. Some starters are thousands of years old! Why on earth do I take the time to make sourdough instead of using dry active yeast? For one, the heavily yeasted dough was messing with my guts, and more importantly, it’s delicious!
Magic is seductive. We get into magic because we want to know a secret. This is a highly marketable addiction, and for years people in our industry have been swooned by the advertisements of miracles we can perform. If the desire to learn a secret or put a routine instantly into your show is like that fast acting yeast, then the good stuff, the sourdough of magic, is the time that you have taken honing your routines for years – even decades.
No magic is tastier than the magic that you know so well that the work you put into it lets you know exactly where to take a beat, or perhaps changing just one word of your script makes it that much more effective.
Here is one example from my own show. I perform an Invisible Deck routine that is themed around parallel universes. After honing in on the script and performing it for about a decade, it was time to make a small tweak. I found it is better if the audience member names an odd numbered card, so the script evolved into this. “Please just think of any card in the deck. Don’t make it easy on me. Don’t think of the Ace of Spades or the royalty. Think of some odd card in the deck.” In this instance, the way I say it can feel like I am saying “odd” as in “random,” as opposed to an odd number. But over 70% of the time they name an odd card, making my technical job much easier. This little change has made my Invisible Deck routine a delicious sourdough!
Just as in the first two weeks of making your sourdough starter, you don’t see a lot of action happening – you just see a lump of flour and water. But then, as if by magic, it comes to life! This directly relates to a new manipulation move or sleight of hand that seems to be incredibly difficult, to the point where you may give it up. But then, over time, it just starts to happen, and after enough time and practice, it becomes second nature.
Just as a starter needs to be fed regularly, we need to feed our magic with education, inspiration, and practice. Some of our routines may be shelved for long periods of time, but we can take them off of the shelf and feed them with our time and energy, after which we may surprise ourselves with how they have grown. When you are working on your magic, remember the slow process of creating a sourdough culture, and allow the slow process of letting your magic grow, and create something truly magical!