Magic Teacher Schools Penn & Teller!

For Immediate Release

Contact:Tobias Beckwith

(415) 889-9491

Magic Teacher Schools Penn & Teller!

Las Vegas – September 8, 2017:  Last night on the CW, while becoming only the 8th performer of this season’s Fool Us to actually fool Penn & Teller, master magic teacher Jeff McBride told the pair that, “Magic is not always a puzzle to be solved, but sometimes a mystery to be experienced.” McBride proceeded to fool them completely with one of his signature pieces, known as “Rainmaker,” which conveys the story of a mysterious unseen force that causes two metal bowls to fill and refill with seemingly endless amounts of water.

McBride is a teacher of the art of magic and has been wowing Las Vegas audiences since he first appeared at Caesar’s Palace with Diana Ross back in the 1980’s. He became one of Las Vegas’ youngest stars when he headlined Le Bal de Moulin Rouge Revue at The Las Vegas Hilton when he was only 25. McBride headlined Caesars Magical Empire, and for the past 9 years has hosted his own magic nightclub, Jeff McBride’s WONDERGROUND in Las Vegas.

McBride’s Magic & Mystery School was founded in 1991. The school is a “Real life Hogwarts” that teaches stage magic and close up magic to hundreds of professional magicians from all around the world. Students include A.G.T. winner Mat Franco. Designated “the world’s most prestigious magic school,” by BBC TV, McBride’s School is a major influence on the art of magic around the world.

Most recently, McBride has returned from a two-month, 5-city tour of China with his Las Vegas Magic Stars show, conceived and produced in concert with illusionist Greg Gleason. The show is scheduled to return to touring early in 2018.

What’s next for McBride? “At this point, I’m focusing mostly on our magic school and bringing quality magic to audiences who wouldn’t otherwise receive it. I’ve been strongly inspired by my late teacher (and Dean of our School for 26 years), Eugene Burger. Eugene said, ‘The enchantments of magic point beyond mere illusion to the Great Mystery of life, the eternal transformation of life, death and rebirth.’”

# # # # #

Millions of viewers around the world witnessed Jeff McBride on Penn & Teller’s “Fool Us“. Were they fooled? You bet they were! Now, magic lovers around the world are wondering where and how they can study with Jeff to learn his wonderful magic.

Remember our last Museletter? We told you all about:

The McBride Masterpiece Series

More info here:

And about

“Jeff McBride’s Inner Circle Mentoring”

If you’re ready to really take your magic to the next level, contact Abigail to schedule your sessions now.

Important: Please contact Abigail ( to get scheduled for your sessions, or with any questions.

Also: Please note that we have 3 or 4 spots left for this year’s Magic & Meaning Conference. We’ve recently spent quite a lot of time and effort planning the details of the conference, and it promises to be something really special. If you’ve already signed up, do make sure you’ve also reserved your hotel room. Our discount rate is only good until September 22.

The Biggest Magic Party in Las Vegas – 3 Nonstop shows, one night only!

WONDERGROUND September 21st, 2017

7:30pm     Allen Scott will do tarot readings in the “art area” before and after the close-up shows by Kent Axell, Will Bradshaw, Tim Shegitz, Jeff McBride, and Ryan Brown

8:00pm     Tim Wise is your MC

Jose Herrara – Amazing Illusions

Tim Shegitz – Magic & Comedy

Jeff McBride – Always a Wonder to Remember

Kent Axell – Magic & the Mind

Will Bradshaw – Street Magic Sensations

Krystal Lawrence – Femme Fatal

Ryan Brown – Lord and Master of the Rings!


Krystal Lawrence – Close up

Jeff McBride – The Magical Medicine Show

Steelfyre – Die-namic Dice-ceptions

Kent Axell – Magic and Mind reading

10:00pm     Jeff McBride is your MC

Tim Wise – The Host with the Magical Most

Jose Herrara – Exotic Illusion

CG Ryche – Drummagic!

Allen Abbott – Faster than your eye!

Will Bradshaw – Moonlight on The Moulin Rouge

Ryan Brown – Card Manipulation Supreme!

PLUS:  Photography by Sheryl Garrett, Bar Magic with Zack Pattee, Scott Steelfyre, Corey Rubino, Taylor Lloyd, New World Rhythmatism Belly Dancers, Guest Belly Dance Stars, Psychic Sideshow with Alan Scott, live art with Areeya – and many more surprises and special celebrity guests

That’s it for this week.

I look forward to seeing you at Wonderground, on Monday Night Mysteries, or at one of our events here in Las Vegas soon!

Best wishes for a magical September.


Jeff McBride

Get In Your Own Lane

Dear Friends:

Late Breaking News! Jeff McBride is hotter than ever. Just back from a tour of China and Peru, now he will be featured on the top two magic shows on TV during the next two weeks. Don’t miss him tonight (Sept. 1) on Masters of Illusion on the CW network, and then again next week (Sept. 7) on Penn & Teller’s Fool Us, also on CW. Check your local listings for exact times. These are memorable performances you won’t want to miss! Please help us spread the word.

Jeff - Masters and Fool Us

This week’s article is from our friend Bryce Kuhlman, an amazing serial entrepreneur in his own right, and wizard of all things digital for the Magic & Mystery School. Enjoy his words of wisdom!


From Bryce:

I remember years ago…

A friend called and asked if I wanted to take over the online sales and fulfillment for a big celebrity (CDs, DVDs and so on). I’ve been in eCommerce for over 20 years and have helped build many successful companies. But, my expertise has always been in the online part… creating and optimizing the systems, digital delivery, increasing revenue and conversion rate, etc.

Now I was being asked to build a fulfillment house. We’re not talking a few boxes in a closet, and a couple of trips to the post office every week. They were sending hundreds of boxes a day. That meant warehouses, inventory management and unskilled labor.

I was tempted by the challenge.

But I also knew it was pretty far outside my wheelhouse, and was going to take a lot of work… and not the fun kind.

So I did what I would always do when I had a big decision to make:

I called Eugene.

He answered my question by posing one of his own:

“Is that the business you want to be in?”

I only had to think for a second before responding “not really!”

That was 15 years ago and I still ask myself that question on a regular basis.

So many people that strike out on their own think they have to do it all themselves.

“Chief cook and bottle washer,” as the saying goes.

And magicians seem to be some of the worst. They try to be performer, graphic designer, marketer, prop builder, director, etc., etc., etc.

One of my business partners has this great saying: “Get in your own lane and stay there!”

I’ve added to it:

“… and surround yourself with others who are going in the same direction, but in their own lanes.”


There was a time, not too long ago, when it was hard to find people to help. Even if you lived in a decent-sized city, the Yellow Pages wasn’t exactly user friendly. And, even if you did find people with expertise in other areas, how could you know if they were going to be a good fit for your specific needs?

Those days are gone.

We now have entire communities of people that legitimately want to help (and can deliver the goods).

So I urge you to take a hard look at all the things you’re doing and ask yourself a few questions:

  • Am I really good at this?
  • Do I LOVE doing it?
  • Is there someone else out there that does love doing it?

We all have TO DO lists.

I want you to create a TO DON’T list.

Then reach out. Ask your colleagues and mentors.

Ask us. I’ve been involved in The Magic & Mystery School for over 25 years. Many of the things I’ve accomplished in life would not have been possible without the support, and connections, that have come from this amazing community we’ve built.

Pick up the phone. Send that email.

Do what you love and partner with people who love what they do.

“Anything is possible – if you dare to ask!”

The Aladdin Factor” by Jack Canfield and Mark Victor Hansen, authors of the best-selling Chicken Soup for the Soul series

Heads Exploded! Minds Blown!

You haven’t seen it yet, but in the next week or two, it will happen on TV.

Jeff McBride performed his famous “Rainmaker” piece on “Fool Us” for Penn & Teller.

Millions of viewers around the world witnessed Jeff McBride on Penn & Teller’s “Fool Us“. Were they fooled? You’ll have to watch to find out. Now, magic lovers around the world are wondering where and how they can study with Jeff to learn his wonderful magic.

The McBride Masterpiece Series

Masterpiece Series

More info here:

A personal note from Jeff:

Many people from around the world just can’t get to Las Vegas, so I created a new program to help those who really need expert magic training. I call it:

“Jeff McBride’s Inner Circle Mentoring”

This is a one-on-one class. I am only accepting a few students, like you, who are reading this now.

It will be just you and me, working on your ideas, visions, routines, business needs, career and dreams.

We will focus on setting your goals, and on to ways reach them.

Here is the basic info, and below is a list of the areas we can work on.

Due to a very full schedule, I am only accepting a small number of students into my Inner Circle at this time

New Skype Mentoring Sessions: Take a look at  Victor’s testimonial!

If you are just joining my Inner Circle now, and are ready to really take your magic to the next level, contact Abigail to schedule your sessions.

We will be starting up again in September.

Important: Please contact Abigail ( to get scheduled for your sessions, or with any questions.

We are thrilled to be part of your success, and one of our greatest joys is to help you grow in the art of magic.

We hope to hear from you soon.

The 3 C's of Life

3 steps to YOUR new life

Do you really want to live your magic dream life? I can make this easy for you!


Watch this TED talk on the “5 second rule” by Mel Robbins. This is the short version.. you might want to watch extended versions.

TED Talk - Mel Robbins


Go here and choose the VERY BEST class for you… yes, you can do this!


Last step: Go here and fill out the scholarship application form and send it in!

The next step is up to you… I’ve opened a path to the heart of my magic and invite you to join us!

Jeff, Abigail and all your friends at McBride’s Magic & Mystery School 

Las Vegas Magician of the Month:


From the moment he takes the stage, it is obvious to see why Mondre has been called one of the smoothest practitioners of the Art of Magic.

Mondre is the first and only African-American Magician to win the prestigious Grand Prix Magiques de Monte Carlo, an invitation-only magic competition sponsored by Prince Albert and the Royal Family of Monaco.  In addition to this historic winning, he is also the winner of The Siegfried And Roy Bronze Lion’s Head Award.


His performance is sure to excite, delight and mystify the senses. Mondre….A Truly Magical Artist For The Ages! See Mondre live in action at the August WONDERGROUND.

Wonderground - Faverty Photo


This is our greatest night of the year

The day after Magic Live.

The “Glitterati” and “Celebutants” of Las Vegas will all be here…

…so we have planned ahead, made MORE space for guests, expanded our room, and have our BEST line up of the year!



7:30 PM   Strolling magic with the entire cast:  

Payne, Henry, Klause, RJ & Tim

Jaysin and Nikki Nightengale will be greeting and giving out wristbands. Thank you for your support!

8:00 PM   The Comedy Magic & Variety Shpw 

Abigail McBride is your MC

Jarol Martin – Illumination

Master Payne – Master of Mirth and Mystery

Henry Vargas – Direct from Brazil

Scott Land – The Puppet Man

Mondre – Extraordinary magic with the Ultimate Cool!

9:00 PM    Vegas Magic – Close Up & Strolling

Alberto Lorenzo

Henry Vargas

Taylor Lloyd


Master Payne

Tim Wise

10:00 PM   The Stage Extravaganza

Tim Wise is your MC

Klause – Tango Trickery

Master Payne –  Marvels & Mayhem

Tim Wise – A Man on Fire

Henry Vargas – Award Winning Enchantments

Scott Land – The Puppet Master

RJ Cantu – The Laser Man of Illusion

PLUS:  Photography by Sheryl Garrett, Bar Magic with Zack Pattee, Scott Steelfyre, Corey Rubino, Taylor Lloyd, New World Rhythmatism Belly Dancers, Guest Belly Dance Stars, Psychic Sideshow with Alan Scott, live art with Areeya – and many more surprises and special celebrity guests

The Bottom Line:

Setting Goals

take the next step:

Reflections On Our Beloved Eugene

Photo by: Michael Caplan

It is with heavy hearts that we, friends of Eugene Burger, inform you that Eugene has passed away in Chicago at the age of 78.

Eugene enjoyed a long, healthy life, but was very recently diagnosed with terminal cancer. Even so, his death today came more quickly than expected, and we are deeply shocked and saddened by his loss.

We know that in the days, weeks, and months ahead, countless things will be written and said about Eugene, and we will share more information, too. But for now, we want to tell you that Eugene embraced his situation with great clarity, humor, and peace of mind. As he said one day, “Now I am on the way to the ultimate capital M Mystery of life.”

Please join us in remembering and celebrating Eugene, a rare and wonderful person who has meant so much to us and to magicians all over the world.”

Below are some beautiful reflections from some of the faculty of the McBride Magic & Mystery School. We hope these words will help bring you all comfort.

Jeff McBride

My teacher for over 30 years and my best friend taught me how to live, grow old gracefully, and how to die with dignity. I have shared more time with this great man that any other man in my life. Every moment was a blessing and his spirit lives on in his students and his works.

Eugene’s life was brighter than 10,000 suns.

Dr. Lawrence Hass

Eugene Burger was my dear friend, mentor, collaborator, show partner, co-author, advisor, co-teacher, and constant companion in my 25-year explorations of magic. His impact on my life was immeasurable, and he was the wisest, most vital philosopher I have ever studied. Heart fully broken today but also full of deep gratitude for his extraordinary friendship.

I want to thank the thousands of you who have posted so respectfully and lovingly today, and who reached out to me personally. My heart and condolences go out to you, too, because Eugene was so beloved by so many.

Tobias Beckwith

Tobias, Eugene, Jeff, Abbi and Larry

I feel so sad that Eugene is gone, but so blessed to have been his friend. Eugene had a way of really seeing you that made us all feel better about ourselves… and better for having him as a friend. His life was a gift to all of us.

Dr. Ricardo Rosenkranz:

One night after the Full August Moon, my friend, mentor and sage found meaning, mystery, and transformation as he, peaceful, embraced a vast eternal sleep.

Simone Marron

As I contemplate the first day on this planet without Eugene, it comes to me that he has not left us. He has left a piece of himself in every one of us. As I read the comments and posts from those who grieve for him, I realize that we all have a common bond. Eugene has touched and impacted every one of our lives in a positive way. Nothing can take that away from us. He will always be with us. He was all about wisdom, love and kindness. Please remember to be kind to those around you. Eugene would have wanted it that way.

Abbi McBride

Jeff, Eugene and Abbi

Tears of grief will turn to sweet memory. These feelings will not last forever, and it will not always be as painful as it is right now. This, I know.

Mostly, I am profoundly grateful to have shared 28 years with The Master. My guru, teacher, guide and friend will never pad down the stairs in his bathrobe again to hug me good morning. I will never hear his resonant voice reciting poetry or giving “words from the dean” to the classes here. I will never be making him breakfast again, or going out to dinner, or sitting with him by the fire….

It’s the little things that break your heart open.

At the corner of my eye

From the edges of a dream

In the center of the space inside my heart

I remember…We remember.

And all that we have loved is always here, now.

All that we have loved is always here.


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