A student once approached the Master inquiring, “They say you are a genius. Is that true?” “You might say so,” the Master replied. “And what makes you a genius,” inquired the student. “The ability to recognize” replied the Master. “Recognize what?” asked the student. “To recognize the butterfly in a caterpillar; the eagle in an egg; the saint in a selfish human being,” replied the Master.

Lance Burton, Jeff McBride and Criss Angel
Jeff, Criss Angel and Lance Burton at a recent video session.

Dear Friends:


One of the great joys of teaching magic is learning from my students! This week’s tip comes in from my friend Carl “Energizer” Olson. He shares a useful educational tool with you to keep your energy level up.

“In my talks I use the acronym S.Q.E.A.M.S. My point is that all great speeches, presentations or lessons use this in order to have maximum impact. This acronym stands for the following:

  1. Stories
  2. Quotations
  3. Examples
  4. Analogies
  5. Metaphors
  6. Statistics

When we communicate using SQUEAMS, we reach all the different intelligences and learning styles. I get inspiration from quotations, and here’s one that I would like to share with you that really helps me to address some of the current problems I am confronted with:

“Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish”
— John Quincy Adams”

Learn more about Carl here:


The bad news is you waited too long and all of our summer Master Classes are sold out. The good news is that there are a few spaces left for our MAGIC AND MEANING CONFERENCE and our Fall classes. The complete schedule of upcoming events is online at http://www.magicalwisdom.com

MYSTERY SCHOOL MONDAY- Believe it, or not!

Broadcasting live on McBrideMagic.tv

It astonishes me how many new friends we are meeting all over the world through our FREE web TV show. Believe it or not, we have over 20 episodes waiting for you, filled with magical wisdom. I love working with all of our faculty and friends on this show.Thanks to DJ Leo Diaz, Tim Wise, Tobias Beckwith, George Parker, Bryce Kuhlman, Eugene Burger, Larry Hass, Georges Robert, and all of our special guests.

McBride’s Mystery School Monday
MONDAY AT 7 PM PACIFIC TIME (or watch archived episodes 24/7)

LIVE magic, reviews, celebrity interviews & news reports from around the world with
Jeff McBride and the Mystery School faculty www.mcbridemagic.tv

Mac King at Wonderground


On the 3rd Thursday of each month, the Las Vegas art and magic community comes together for a super celebration. Every show is standing room only, so arrive extra early if you want a seat. We have a new show, with a new line-up every month. Take a look at what we’ve got in store for you this month (Thursday, July 21):



My new teaching DVD project was a big hit at the recent International Brotherhood of Magicians convention in Texas. It will be available in August but you can take a sneak peek at the video trailer now:


See you in Las Vegas or on the road!

Jeff McBride

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