Are YOU Easily Fooled?

Jeff McBride will appear on Penn & Teller’s FOOL US in July. Tune in to see if he fools P&T

Are You easily fooled? A recent BBC article explains why our mind is easily fooled.

The real boom in studying illusions began in the 19th Century. A school of scientists who studied perception – among many other things – created simple illusions to shed light on how the brain perceives patterns and shapes, which kick-started the early theories on how our eyes can play tricks on our mind…

One school of thought suggests that some illusions highlight the way the brain constantly tries to predict what will happen. The theory goes that many illusions show that we try to predict the future to compensate for the slight delay between an event and our conscious perception of it. The real boom in studying illusions began in the 19th Century.

The light from these words you are reading has to reach your eye, before a signal travels to the brain to be processed – this takes time, which means the world you perceive is slightly in the past. Mark Changizi, a theoretical neurobiologist, believes the brain may make predictions about your surroundings in order to “perceive the present”.

Read the full article:

“You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time. “

–Abraham Lincoln

“Jeff points east towards his upcoming Asian tour”

World Tour – ASIA 2017

June, July and August I will be on tour in China with our new show: LAS VEGAS MAGIC STARS!

Going with me will be master Illusionist Greg Gleason, Ariann Black, Dean Gunnarson, Will Bradshaw, Bill Cook and Tobias Beckwith.


Our Magic & Meaning 2017 Guest of Honor will be Mat Franco!

Mat Franco takes the stage in MAGIC REINVENTED NIGHTLY at The LINQ Hotel & Casino with a fun and feel-good twist on magic that defies all expectations. The show was named Best Show by Las Vegas Weekly and featured in the 2016 Best of Vegas awards in the Las Vegas Review-Journal. You’ll remember Mat from his triumphant win on America’s Got Talent.

“Mat Franco with Jeff McBride at a recent Master Class”

The Magic & Meaning Conference 2017

“Return of the Mysteries”

To celebrate the 25th year of our school, we will be returning to our roots to explore some of the best loved rites and ceremonies of the past 25 years.

People often ask, “What were the old mystery school days like? Will you ever bring back the activities you did in the early days?”

YES! Magic & Meaning 2017 will be our Return of the Mysteries.

We’re excited that he’ll be with us for this year’s Magic & Meaning at Sunset Station.


The Heart & Soul of the Las Vegas Magic Community 

Our next Mega-Magic Party is May 18th

7:30pm     Will Bradshaw – Showman Extraordinaire!

Strolling magic & Tarot Reading by  Stephanie Castellone


8:00pm     Tim Wise is your MC

John T Sheets – Ingenious Illusions

Lance Johnson -  Outstanding Variety Artist

Ming Da – Direct from Asia!

Krystal Lawrence – Delightful Deceptions

Jeremy Mikaelson – The award-winning stage show

John Shaw -  You won’t believe what you see!


9:00pm     Ming Da

Krystal Lawrence

Lance Johnson

August Meyer

Jason Powers


10:00pm     Jeff McBride is your MC

Jeremy Mikaelson – International Award Winning Illusion

John Shaw – Shock and Awe!

Ming Da – Asian Mysteries

Jamilla Deville – Sensuous Sensation!

Lance Johnson – Smoking Hot Manipulations

John T Sheets – The Modern Mystifier!

PLUS:  Photography by Sheryl Garrett. Bar Magic with Zack Pattee, Scott Steelfyre, Corey Rubino, Taylor Lloyd, New World Rhythmatism Belly Dancers, Psychic Sideshow with Alan Scott, live art with Areeya – and many more surprises and special celebrity guests!!

The day after WONDERGROUND I will be performing at one of the magic events of the year! BEYOND BROOKLEDGE!

Stay and Play in a Palace of Dreams

“The best way to describe Beyond Brookledge is that it’s as if somebody fit the L.A. Opera and Burning Man into the Magic Castle, and then had a three-day slumber party.”

– LA Weekly

“This is your chance to be immersed in performances, and community, with the most amazing magicians, comedians, and performance artists you’ll ever find hanging around a 5 star hotel… Join this party!” – Boing Boing


With magical best wishes.

Your friend,

Jeff McBride

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