A Homecoming to the Heart and Art of Magic

Posted on Oct 25, 2025

The 19th Annual Magic & Meaning Conference

 
November 7–9, 2025 · Online Worldwide
 
Dear Friends,

Each year, magicians, storytellers, and seekers from around the world return home—to the heart and art of magic. It is time to reconnect with our tribe!

This is the Magic & Meaning Conference, our annual celebration of wonder, wisdom, and community.

Now in its nineteenth year, this gathering continues to inspire magicians of all kinds to think deeply, share openly, and rekindle their creative flame.

The Circle of Connection
 
Since 2006, our conference has brought together a global family of magical thinkers—people who know that magic is more than entertainment. It is a path of imagination, transformation, and meaning.

At this year’s conference, you will:

  • Learn Magic with Meaning—fresh effects and presentations you can use right away.
  • Experience P-E-P Talks—our ten-minute “Performance–Entertainment–Philosophy” presentations, the TED Talks of magic.
  • Share in Ensemble Shows that celebrate creativity and collaboration.
  • Connect in real time through guided breakout discussions and community circles.
  • Access our Master Key Vault—exclusive recordings, documents, and videos that allow you to revisit every moment, on your own time.

All sessions are recorded, so you can experience the conference live or at your own pace.

Guest of Honor: Stephen Minch

We are delighted to honor Stephen Minch—legendary magician, author, editor, and founder of Hermetic Press.

For decades, Stephen has illuminated the art of magic through his work with Dai Vernon, Tommy Wonder, Juan Tamariz, Max Maven, and many others. His presence this year will be both enlightening and inspiring.

Conference Schedule

Friday, November 7 – Opening Party and Circle of Gathering
Saturday & Sunday, November 8–9 – Talks, performances, learning sessions, and conversations that matter.
(Pacific Time: 11:30 AM – 4:30 PM each day; Opening Circle begins Friday at 2:00 PM.)

A Gathering of the Heart

The Magic & Meaning Conference is more than an event. It’s a homecoming—a chance to renew your passion for magic and rediscover the community that believes in its power to uplift, unite, and transform.

Come be part of the conversation that continues to shape the future of our art.

 
Join Us
 
Reserve your place now:
Register for the 2025 Magic & Meaning Conference
 
Watch the preview video:
Why Attend the Magic & Meaning Conference?
 
We can’t wait to welcome you home—to the heart and art of magic.

With warm regards,
Jeff McBride, Abigail McBride, and Dr. Larry Hass
and all your friends at the Magic & Mystery School

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