Shocking Mysteries Revealed

Look deeper into the Mystery

One of the real secrets to living a magical life is seeing just a bit deeper into the mysterious things in life—the things that most people gloss over and never notice.

Did you know that

*  Your eyes are capable of processing 36,000 pieces of information per hour.

*  Your eyes will process 24 million images in your lifetime: Overall, they contribute nearly 85 percent of your knowledge. Simply put, they’re responsible for setting up how we react to the environments in which we live.

*  One eye consists of more than two million working parts. Incredibly complex, your eye, as previously mentioned, is a highly productive and resilient organ that can adjust to different conditions and overcome a number of disturbances.

Your eyes can recognize candle light from up to 14 miles away: Of course, this can only be done under perfect conditions, but it’s impressive nonetheless. Your eyes are the strongest muscles in your body relative to their duties, and they function at 100 percent capacity. Capabilities such as this one prove they’re one of the most powerful tools possessed by humans…

(Read the full article this comes from at:

Not all facts we see are USEFUL facts! But it is worth looking closely at things that ARE meaningful to us… so let’s take a deeper look at 3 things today.


Words have more power than we think! Did you know that the word “ABRACADABRA” has a deeper meaning?

It does, and it is a secret that can change what you think and say! Our words have a powerful effect on our reality… more than you can even imagine!

What does the word “Abracadabra” Mean?

Magicians use it all the time. So does Hollywood! But does it really have a meaning? Yes!

The word ”Abracadabra” comes from an Aramaic phrase meaning “I create as I speak.” In the Hebrew language, the phrase translates more accurately as “it came to pass as it was spoken.”

What are you creating with your words… for example, if your thoughts and words are old thoughts or  “last year’s” words, you will repeat another year of not getting what you desire!

The Amazing World of Female Magicians

Let’s take a closer look at the world of magic. People often are surprised that there are many great female magicians! Click and look at this list and see how many YOU know!

Did you know that we have MANY female magicians that are part of our Mystery School Team? Here are just a few:

Abigail McBride – Executive Administrator

Katherine Rettke – Executive Assistant

Simone Marron – Social Coordinator

Marjorie Hass – Faculty Consultant & Teacher

Sheryl Garrett – Official Photographer

Jenny Hearn, Betty Riley – Costumers

Melanie Kramer – Stage Assistant/Choreographer

Did you know that Jeff McBride’s FIRST magic teacher was a woman?

Yes! My first exposure was my “Aunt Joanna.” Joanna Rawson married my “Uncle Craig Hammond.”

Joanna’s father was Clayton Rawson the mystery writer. He was also known as The Great Merlini and was founder of “The Witch Doctors Club.” Joanna showed me my first magic trick when I was 7 years old.  I was crying because I did not want to go to sleep. Joanna showed me an amazing magic trick to try to stop me from crying—and it worked. Joanna wiggled her fingers and plucked off her thumb! I was amazed. I was so amazed that when she said that if I stopped crying I would learn it, I stopped immediately, and she  showed me  how to do the trick. I’ve never stopped learning magic since that night! I have also learned that magic can make tears disappear!

Here is a rare film of Joanna Rawson floating!

My Aunt Joanna The Floating Lady!

Thank you Clayton Rawson for the video clip!

Who is the Greatest Magician of all Time?

I would be interested to hear who YOU think it is.

Here is my vote! (You can see that I am biased though). Just watch Abigail and see how smart, funny and skilled she is! Can you see why I voted for her?

In this video, my dear wife Abigail talks about our much-needed healing of Mind, Body & Spirit! Love is the greatest healer of all.  Magic is good medicine!

Jeff McBride: Top 10 Magicians to Watch

9 Artists Who Help Redefine Magic Entertainment

by Wayne Kowamoto

Read the full article:

Jeff McBride made the Top Ten List list!

The article states:

“Like the rest of the world, the art of magic is changing with social media and YouTube, and there’s the decline in brick and mortar magic shops and struggling magic clubs. But, there are artists who are evolving with the changes and even pioneering how magic is presented in our age. Jeff McBride played a key role in redefining magic entertainment.”

Other Vegas magi included on the list are David Copperlield, Mat Franco, Penn &Teller, and Criss Angel.


The Mysteries Return! An Immersive magic experience like no other!

Our Annual MAGIC & MEANING CONFERENCE will have a new mysterious format that harkens back to the original days of Mystery School! Preparations are being made for a 4-day long, interactive and immersive ritual theater experience, designed to create memories of a lifetime.

A real Brick and Mortar Magic Shop opens in Vegas!

Yes folks, there is a new shop in town! The Top Hat & Wand Magic Shoppe is now a proud sponsor of MYSTERY SCHOOL MONDAY. Owner John McClenahan also hosts the INTERNATIONAL BROTHERHOOD OF MAGICIANS Ring 257, and features magic lectures every month by top names in magic.

Epic Event: Mystery School Monday reaches 300 episodes on March 20th!

300 HOURS of professional magic training await you 24 hours a day!  Just go here and look:   www.MCBRIDEMAGIC.TV


Join us for the biggest magic party in Vegas!

March 16, 2017

3 big shows, starting at 7:30pm! All info at

7:30 PM Strolling magic with Will Bradshaw, Taylor Lloyd & Allen Scott will do tarot readings

8pm   –    Comedy Variety and Magic Show – Tim Wise is you MC

John Shaw –  Sideshow Arts Supreme!

Michael Mirth – Master of Mystery

Will Bradshaw – Diamond in the Rough

Matt Johnson –  Urban Deceptions

Richard Rebuffo – Theatrical Enchantments

The Halls of Magic – Side Splitting Sorcery

9pm   –   Close up Magic Show

The Halls of Magic – Crazy – Comedy – Conjuring!

Richard Rebuffo – Theater of Magic

Matt Johnson – Urban Deceptions

Jeff McBride – Always a Wonder to Remember!

10pm   –   Stage Magic Extravaganza – Jeff McBride IS YOUR MC

John Shaw – Beyond Bizarre!

Matt Johnson – Urban Deceptions

Michael Mirth – And his World of Wonders

The Halls of Magic – Madcap Magic & Mystery!

Mysterion – The New Face of Magic

PLUS:  Photography by Sheryl Garrett. Bar Magic with Zack Pattee. Scott Steelfyre, Corey Rubino, NEW Belly Dancers, Psychic Sideshow Alan Scott, live art with Areeya – and many more surprises and special celebrity guests!!

I look forward to seeing you there!

Jeff McBride

What is the hot NEW class of the season? Take a look!


scholarships available


A Fundamental Principle

Dear Friends:

We’re delighted to have another article from our Associate Dean, Larry Hass, this month. Larry’s work always makes me think deeper and in new ways. I expect it will do the same for you. Enjoy!

Larry New

A Fundamental Principle

Larry Hass, Ph.D.

Over the past couple of years I have used these columns to discuss some key insights about the (show) business of performing magic. In February 2013 I revealed my “Fundamental Secret” for performing better shows. Last October I discussed the “Fundamental Mistake” I see many performers make. Here I will share a “Fundamental Principle” I follow for enriching my magic . . . and my life. Here it is:

In the age of information overload, the focused shall inherit the earth.

Indeed, I have long believed that hand-held smart devices, with their bings, burps, pings, rings, and alerts, turn us into homo interruptus. But recently I have been thinking a lot about the extent to which digital distractions split our attention and diminish our engagement.


One part of this has been the increasing number of meals I’ve had during which my dining partner leaves his or her cell phone face up on the table, and spends the entire time interrupting our conversation to send texts, check emails, search for files, or answer calls. Have you had this happen to you?

I continue to be struck and somewhat amazed by this behavior. For none of the people doing this were rude, boorish people—not at all. But somehow they had lost sight of how insulting this kind of behavior would be. And they had no awareness of how they were compromising the quality of our time together. They were there, but not there. Things were said, but interrupted. Start and stop: their participation remained superficial, fragmented, and unsatisfying.


The other part of my reflections on this has been recent empirical studies from places like Stanford and the University of London, demonstrating that multitasking substantially lowers productivity and effectively lowers IQ. To be precise, the studies demonstrated that when people were multitasking they had far greater trouble organizing their thoughts, filtering out irrelevant information, and switching from one task to the next. In effect, their IQs fell to within the range of an average eight-year old.

But to multitaskers it doesn’t feel that way. To them their output feels prodigious, or that they are an exception to the rule. Yet the University of London studies tested for that, too; they showed the more firmly people believed in their ability to multitask, the greater their inefficiency was.

So obviously, when it comes to dinner with a cell phone or the power of multitasking, many people are in the grip of an illusion . . . and perhaps a subtle addiction to continual stimulation, or “fear of missing out” (FOMO). Be that as it may about “many people,” the question is what are we going to do: you and me? What are we, as creative magicians and aspiring performers, going to do?

At this late date in the digital era, the results are in, both empirically and experientially. If we want to have quality interactions and relationships with people, if we want to go deep, if we want to experience levels of complexity and challenge that make genuine learning happen, if we want to become really good at something through focused repetition, if we want to create artwork that’s original and expressive of self, then we must say “no” to digital-age distractions, and reaffirm a rather old piece of wisdom: one thing at a time.

Every New Year season I come up with a motto that I especially want to embrace in my life during the year ahead. I write the motto on note cards and leave them lying around my house at meaningful locations: by the coffee maker, in my magic studio, by my computer, in the dining room. And for 2017 my motto is: “One thing at a time.”

Because when it comes to deepening relationships, conducting business, booking shows, writing with quality, creating a fine piece of magic, or performing it with excellence, it seems clear that “the focused shall inherit the earth.”

Go forth, stay focused, and prosper!

One thing



McBride on Television

Television is always looking for “The New and Edgy,”–but what does “edge” mean?

Not dull… Cuts clean… Gleams and shines!

Yes, we will polish our magic and you will see it gleam from the stage and screen on upcoming TV shows! Here is a photo of Abigail and me from our new version of “Guardian Angel” –a production number that really “pushes the edge!”

Guardian Angel

Our team taped several segments for the new season of Masters of Illusion.

On this year’s season, we will present numbers from our full evening illusion show. Watch your listings for our upcoming performance of VooDoo People — which is a razzle-dazzle, magic-packed Vegas-style production… Here is a clip of the old version… just wait until you see the new production!


Below is a photo of our Mystery School Apprentice—Will Brandshaw getting his head cut off! Will appears on the TV show Masters of Illusion as well, so watch for him! Will is playing an ever-increasing role on our team. He recently escorted our Asian tour producers up to see Criss Angel and his new show. I’ve seen the new show and it is his best yet! Mindfreak Live is well worth the visit.

Will in Head Box

Mystery School on TV!

Many of our past students will be seen on the new Masters of Illusion series. Tommy Wind, Bill Cook, Randilyn and many others make the show this season! Guest teacher at our school, Greg Gleason, brings on the giant illusions. Greg and Bill Cook are also part of the touring show. See it when it comes your way!

Kabuki Streamer

Magic is hotter than ever in Hollywood!

We took our ABRACADAZZLE illusion show to the Magic Castle at the end of January.

Celebrities often drop in to see the shows there. The VIPs are often escorted through secret passageways at the Castle so they don’t get mobbed by fans. Keira Knightley and Johnny Depp have both come to see us at recent shows. Mr. Depp said that Eugene Burger is his favorite close-up magician!

The hosts at the Magic Castle are awesome at getting superstars in and out of the showrooms with grace and ease!

Secret VIP rooms

Some superstars get whisked away to the “Seance Parlor” and have the top magicians come to entertain them in a private VIP suite! Ahhh, Hollywood! Gotta love it.

Speaking of celebrities: DAVID COPPERFIELD attended our show at the Magic Castle! It was the first time he had visited the Magic Castle for over 20 years! David is a fan of my “Rainmaker” water routine and I think this may have been the first time he saw it live. David was enthusiastic about our show and led a standing ovation for us! We are looking forward to seeing David’s new production in Vegas….He keeps pushing his creative edge and is an exemplar of magical innovation!

The Illusionists continue to break box office records around the globe. Visionary producer Simon Painter stopped by to see my show in the Close-Up Gallery at The Magic Castle.

Simon has strong opinions on what was holding magic back as a popular art form, and big ideas about how to make variety entertainment even more popular than ever. Simon is now transforming the Circus the way he did magic! As the Ringling Brothers Circus dies…  Simon’s new Circus 1903. The Golden Age of Circus is born… and opens soon at the Pantages Theater in Hollywood.

Mystery School Monday hits 300 episodes

Can you believe it? Yes, over the  past years we have created 300 unique episodes covering all facets of magic. We have the longest running internet show in the history of magic!

Magic & Mystery School

Beginning on March 20th, we will celebrate by running a  MARATHON OF MAGIC!  All 300 episodes will play back to back on WWW.MCBRIDEMAGIC.TV

The Magic Castle Meets Burning Man

That is how I describe our showroom in Vegas. If you have not seen my Las Vegas show… It is amazing to think we are now in our 10th year! Wow! Jeff McBride’s WONDERGROUND .. the Las Vegas Magic Party!

Our February Celebration has great acts from all over the world.

Schedule for February 16th, 2017

7 PM     Strolling magic with Miguel & Taylor Lloyde, and Jeff McBride. Scott Brown and Allen Scott will do tarot readings in the “art area” before and after the Close-up shows. Abigail and the New World Rhythmatism Belly Dancers are bringing two brand new shows!

8pm   –  Tim Wise is your MC

Jaysin & Nikki Nightengale – Burlesque Magic & Mystery

Jason Andrews – International Champion of Magic

The “Other Brothers”- Demonstration of Innovation

The Mystery – Mask – Mystic

Krystal Lawrence – Magical Twists & Turns

Bizzaro & Shocker – One Mean Magic Dream Team!

9pm  –  Jeff McBride – Pushing the Edge!

Bizzaro & Shocker – Loud, proud and soooo strange!

Tim Wise – Lets Make a Magic Deal!

Will Bradshaw – Escape from Reality!

10pm –  Jeff McBride is your MC

Stephanie Castalone – Twist it Up!

Anthony Rais – Master of Marionettes!

Jason Andrews – I.B.M. World Champion magician

RJ Owen – Marvels of Mirthful Mentalism


DAVID BLAINE sent me a message the other day thanking me for the bit of help and advice I gave him for his last special. I love helping my fellow magicians, and it was a nice surprise to talk with him about his ideas. Now that he has performed it on TV, I can mention it. Did you see the “frog stunt?” David really pushes the edge of our art, and brings new audiences to the world of the mystery arts. David is always looking at old things in new ways and innovating. He is constantly learning from the best and bringing “the new” to his fans. We can all learn from him!

Remember to remain teachable.  Learn new skills, polish old ones and push your edge!

Jeff McBride

The Art of Prospecting

“The secret of getting ahead is getting started.” – Mark Twain

From Bryce…


For once, I’m at a loss for words.

Tobias asked me to write something and, to be honest, I couldn’t think of anything to write. My whole world these days is sales and marketing, but most of what we do just isn’t applicable to entertainers.

Luckily for you, some of our customers work in fields that magicians could learn a LOT from. In particular, I think about people who are in the professional speaking business.

Enter my dear friend Gretchen Breuner.

I still remember our first phone call. Gretchen started out as a speaker, and did quite well, but found out that her real talents were in three areas necessary to building a speaking business: prospecting, sales and (ultimately) finding, hiring and training people to do most of those tasks for you.

So I asked if she had any tricks up her sleeve that might work for magicians. As always, she came through!

Be careful: this is ninja level stuff.

And… if you’re interested in even more tips and tricks for getting more work, especially if you’re doing (or wanting to do) speaking engagements, a great place to start is with her eBook:

How To Get More Speaking Gigs


From Gretchen:

Hot Tip on Doing Research and Prospecting for Magic Gigs

After having a number of private clients all wanting help in getting speaking gigs, I wanted to share a few tips on how to effectively research and pitch for magic gigs, since many of the same strategies are used.

When looking for gigs, I would get extremely curious, and begin to really dig around the speaking industry. I’d ask myself, “How can I use LinkedIn or other forms of social media to find speaking gigs? Where do event planners hang out, online and offline?”

LinkedIn was a fabulous tool to find more speaking opportunities for my clients, and likely for your magic gigs too.

For example, I would put in “speaker” up in the search field to see what popped up. Not only did LinkedIn give me a long list of speakers but, when I clicked on “Groups,” I now had 722 results of speaker groups. These speakers – and these groups – are a perfect way to work backwards, keeping the end goal in mind.

What do I mean?

I would click on the speaker’s name, and that took me to their profile. From there, I could often find the speaker’s personal/business website. On a speaker’s website is a list of where they have spoken in the past. Now I have a list of great leads, on a number of different events. Each speaker may list every event or appearance they’ve recently completed, thus creating a trail of speaking bread crumbs for you to follow.

So, in your search, put Magician in the search field. From the list that LinkedIn will produce, go back to each name and click on their profile. From there, just like with a speaker, click onto their website (if provided). Now, continue to work backwards and see where these magicians have performed. They’ll want to tell you all about their successes, which generates a fabulous “magic” trail of gigs for you to now have. Note these magic gigs down on a spreadsheet and start your pitching from there!

Also, look at the Groups, specifically related to magicians, entertainers, kid parties, team building etc. That too is a great way to prospect for more magic gigs.

I did the same thing with Facebook and got equally valuable results.

All these results from being resourceful, and you can do it too!


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