25 Years of Magical Excellence

Greetings friends,

If you believe in something my friends.. stick to it!
Do not let your dreams be taken from you by the ridicule of others.
Surround yourself with people who believe in your dreams.

Live Your Dream

All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.

          –Arthur Schopenhauer, German philosopher (1788 – 1860)

McBride’s Magic & Mystery School – 25th Anniversary

25 Years

Can you believe it has been almost 25 years since we started Mystery School? At first people did not understand what we were up to. Some thought we were too progressive, others thought it was a ridiculous idea. Now, 25 years later, we have grown into the world’s leader in magic education! What’s more, we’re still growing.
January will be the start of something global for us.

The Magic & Mystery School 25th Anniversary World Tour
We kick off the World Tour in January 2016.
Jan. 18-24:  Mystery School week at the Magic Castle
Jan. 28-31:  Magic Fest – Ohio
Feb. 19-21:  Blackpool Magic Convention – UK
Feb. 22-28:  Mystery school UK Lecture Tour – UK
Mar.   1-  3:  3 day Master Class –  Glastonbury – UK
Mar. 16-18:  3 day Master Class – Las Vegas
Mar. 20-22   Magic for Speakers & Presenters – Las Vegas
Mar. 24-26   Magic & Medicine – Las Vegas
Contact us for additional open dates in your area! It’s not too late.
Drop Abigail an email:  abbimcb@gmail.com
The McBride Magical Masterpiece Series
Inspired by the masters, I have created a new way to share my very best magic with you. It is “one on one” personal training. I really do feel that personal mentoring is the best way to learn great magic. Take a look at this video that explains how it works.

Magic Shop

Could this be the World’s Most Exclusive Magic Shop?

A few years back we expanded the magic school. Many thought we were nuts for opening a “brick and mortar” magic shop in this digital age. The shop is only open to our students attending LIVE classes. The rest of you are invited to the online version of the shop at https://www.magicalwisdom.com/shop/

Upcoming World Tour News: France & China

My fall tour kicks off with a stop in Hot Springs, Arkansas for the Maxwell Blade Magic Festival. If you’re in that part of the country between Sept. 24-27, I hope to see you there.

After Arkansas, I will be off to France and China for additional big magic festivals this month. There will be links to each event on my calendar soon, so do have a look there again in a few days.

October is full of magic events here at Mystery School. There is still time (and one or two slots available) for you to join us for our Focus on Street Magic Class (Oct. 9-11) and for our Mystery School homecoming, otherwise known as the Magic & Meaning Conference (Oct. 21-24).

Mat Jeff Abbi

Las Vegas Magic News:

Abbi and I visited with AGT winner Mat Franco at his new show at the LINQ casino. Mat mentioned to the audience that he studies at our Mystery School— thank you, Mat! His use of multi-media in the show is impressive.

Our friend Leo Diaz is working with Dirk Arthur and his wild jungle animals at The Westgate.

David Copperfield continues to insert brilliant new magic in his ever-changing show.

It seems like many of our friends at our WONDERGROUND are appearing on the Penn & Teller FOOL US TV show!

Christian Diamond and Randilyn are reopening their Halloween show at the Royal Resort.

Cathy Laveau
Something Special at our September Wonderground:

African American female magician Cathy Laveau will debut her show The Dark Side of Magic at WONDERGROUND this Thursday, Sept. 17th.

More Wonderground News:

September 17th–You are invited to the biggest magic party in Las Vegas.


Thanks to Tim Wise and Christian Diamond and our team of workers who expanded the stage at the Olive, now we can host full-on illusion shows!

Last month was a record-breaking show, with more attendance than EVER! This month we have a few new surprises in the Parlor room (read on!)

Take a look at this month’s Amazing line up!

  7PM – Strolling magic with Las Vegas expert-Johnny Hill

  8PM – TIM WISE – Your Master of Ceremonies
           TRIXIE CON QUESO – One cute cougar!
LION FLUDD – Is it magic or a hustle?

CATHY LAVEAU – African American Female Magician

           JEFF MCBRIDE- Presenting a Magical Master piece

  9PM – Christian Cagigal Presents OBSCURA
ok…sometimes smaller is better!
A teeny-tiny magic show, performed LIVE on a big screen! Join magician Christian Cagigal, as he weaves fairy tales, dark fables and strange happenings into an intimate and engaging evening, fraught with wonder, mystery and imagination. With Obscura, Cagigal returns to his roots as an up-close and personal performer, peppering some of his favorite short stories with witty and eccentric demonstrations of close-up card magic and more. The entire show is performed under the watchful eye of a video camera, and projected as large as can be, above Cagigal, so the audience can’t miss a thing.
The Diamond Parlor Room-Your host Christian Diamond
10PM – LION FLUDD – Is it magic or a hustle?
           Mystery Guest – it needs to be a secret….
           Also featuring hosts TIM WISE & JEFF MCBRIDE
To see what’s happening at WONDERGROUND, go to: www.vegaswonderground.com

Our after-party seems to be taking on a life of its own. Join us after the WONDERGROUND show at our secret after-party location (just ask me in person—and don’t tell the muggles. It’s an insider secret!)

Keep up with me on Facebook and Twitter @Mcbridemagic

You can join us LIVE every week in our online classroom at www.mcbridemagic.tv

See you on tour, or online!

Jeff McBride

Magic & Mystery School – October 2015 Classes

Dear Friends:


We are currently gearing up for all our autumn events at the Magic & Mystery School, and just wanted to check in and remind you about what’s coming:

Focus on Street Magic has become one of our most fun events. Each year it is hosted by Jeff and Marco Morris from October 9-11. At present, I see three spots still open for that class. If you enjoy busking on the streets, in the parks or at other interesting outdoor venues, this is a great chance to learn from two masters, even while you make your Las Vegas debut. Some of our students have actually covered their costs for the class and the trip by working the streets while they are here!

Master Class for Mentalism (Oct. 14-17) has already been sold out for months. But if you want to get your name on a waiting list, contact Abbi by calling (702) 450-0021 or emailing Spinner@McBrideMagic.com.

Magic & Meaning 2015 is next, from Oct. 21-24. We’re about 85% sold out for that, so if you’re thinking of coming, but haven’t registered and sent your deposit yet, now’s the time. Our special guest is the inimitable Max Maven, and we’re all looking forward to what Max has to share with us. Max Maven

Also, please note: This will take place at Sunset Station in Henderson (there was an error in the Museletter a few days ago–sorry about that). We have a special deal with them for discount rooms, but it’s only good if you register before September 15. Again: Now is the time!

Here is the info from our web site:

The 2015 Magic and Meaning Conference will be held at the Sunset Station Hotel and Casino located at

1301 W Sunset Rd

Henderson, NV 89014

(702) 547-7715

A discounted room rate has been secured for attendees who reserve their room by September 15, 2015 ($39 for October 21 and 22; $109 for October 23 and 24—plus tax). To make your reservation, please call the Sunset Station Casino’s reservation number at (888) 786-7389, and tell them you are part of the McBride Magic, Inc. group, attending Magic and Meaning at Sunset Station.  Please note:  reservations made online will not receive the discount.

For additional information or questions, please contact Katherine Rettke, the Conference’s Executive Assistant, at mmconference@magicalwisdom.com.

That’s it for now. We look forward to seeing you all one day soon, in Vegas, or in your own neck of the woods (let me know if you think you might like to bring Jeff’s show and lecture to your area)!

Best to all.


Tobias Beckwith


The Magic of the Mind in the Moment

Greetings Magical Friends,

Abigail here, writing from the House of Mystery on a peaceful morning in the desert. I have been thinking these past few weeks, about my mind and how mysterious and magical it is.

“…the magic show takes place primarily in the spectator’s head…. Nevertheless, the wizard may exert a certain degree of control: he determines what the audience shall not pay attention to (a process known in conjuring as misdirection), and he restricts so far as he can, the ways in which each onlooker shapes his own private performance. What you must realize is that your game is angling, not shooting. You don’t propel, you lure. The “fly” is in the trout’s appetite, not on the hook.”

 -Henry Hay, The Amateur Magician’s Handbook

I’ve come to the realization, as the sages say, that I am not just my mind. Not only that, but I now know I don’t have to believe everything I think. My mind is brilliant, and finds patterns and tells stories, and remembers and plans for the future, and can be a two-edged sword, of both discernment and distraction. When I find my mind is not acting like my good friend, I remember that I have a choice.

Abbi WG Sword

“Words and magic were in the beginning one and the same thing.”

–Sigmund Freud

When my mind is dragging me out of the moment, into regrets of the past, or fears of the future, I have an option. I can use my senses to get out of my head, and into my body, and back into the moment I am actually inhabiting, the present. I am embodied, alive and breathing in this moment, so I have the option of using my eyes to look around and notice what I am seeing. I can use my ears to be aware of what I am hearing. I can notice the taste inside my mouth, the scents in the air around me, the sensations I am feeling through my skin… I can notice how I am breathing, and I can choose to deepen my inhales and lengthen my exhales. When I control my breath, I control my heartbeat, and this influences my state of mind.

Abbi Cage

“It is important as a mentalist to notice small things… little things such as being able to tell if someone is right or left handed by looking at which way their belt is pointing. Looking at a book of matches will tell you if they are right or left handed by the side the matches are removed…. It’s important to notice these things because the more you do, the more you will realize that each person has little psychological nuances that tell you a lot about the individual. Doing so will tremendously sharpen your skills.”

 -Banachek, Psychological Subtleties

When I do turn my awareness to these things, I return to the actual “real” world of here and now. When I find myself not in the present moment, then, as Fritz Perls would say, I can recognize that I am in “fantasy land.” If I’m going to go into my fantasy world, then I may as well make it a good fantasy, and imagine the best possible outcomes, the nicest things happening, and how good I could feel. Of course, I can always choose to step out of the present moment, if there is something that actually needs planning, but now I know it can always be a conscious choice.

Spinner Many Arms

Being present is where the real magic happens. Not too long ago, I wrote a song called Right Here, Right Now. You can check it out right here, it’s #7.


The Magic Formula to Success Now

“Would you like me to give you a formula for success? It’s quite simple, really. Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure, or you can learn from it, so go ahead and make mistakes. Make all you can. Because remember, that’s where you will find success.”

T. J. Watson 


To see more, CLICK HERE

 Albert Einstein


I have creative friends.  They are inventors of magic and stage technology, musicians and painters. We get together every month at the Magic & Mystery School and at WONDERGROUND to share new ideas, and to see what the Las Vegas performance art crowd thinks and feels about our offerings.

As Larry Hass says, “Getting an idea from paper to the stage is a process that, if done correctly, is NOT tedious!  It takes hard work, but even hard work can be lots of fun!”

“Productivity is being able to do things that you were never able to do before.” – Franz Kafka


What type are YOU? Are YOU a “creative type” or a “producer type?”

There is a BIG difference between these types.

Let me ask you an important question. Are you getting expert feedback? How do you know when you are “off the deep end” or “right on target?”

Producer types “get it done.” They have systems, and they have developed formulas to grind away at tasks…and that, too can be fun. We certainly get a sense of accomplishment when a deal is done or a new product is brought to market. My manager, Tobias, is a real wizard at this type of creative-productive merging of talents.

His book, The Wizard’s Way, teaches how real wizards produce new products and manifest creative ideas. http://www.wizardsway.net

I’m always looking for new sources of inspiration to empower my life and business. Here is a chart I found the other day.

How to Be Productive Chart

I printed out this chart and hung it on my wall so I could see it every day!

Make more of your time and energy.

This article will help you learn techniques to grow a more prosperous future.



I save many people from making costly mistakes. Last week a student wanted to get props built, and had placed an order with a builder who is less than honest. I turned him on to our Mystery School resources and saved him over $50,000.00

A 1-hour consultation with an expert can forever change the way you work and produce.

Hypno Wizardry Banner


My hypnotism mentor is Dr. Richard Nongard.  He and I have innovated a hybrid form of magic & hypnotism. Now, you can see the highlights reel we just created, with our compliments!


“Real magicians invent the future!”

One of the ways to create the future is to set goals.  Set short term and long term goals. Use “smart goals.”

A useful way of making goals more powerful is to use the SMART mnemonic. While there are plenty of variants (some of which we’ve included in parenthesis), SMART usually stands for:

  • S – Specific (or Significant).
  • M – Measurable (or Meaningful).
  • A – Attainable (or Action-Oriented).
  • R – Relevant (or Rewarding).
  • T – Time-bound (or Trackable).

For example, instead of having “to study magic in Las Vegas” as a goal, it’s more powerful to use the SMART goal “To have completed my Master Class training by August 2016.” Obviously, this will only be attainable if a lot of preparation has been completed beforehand!

For more info on goal setting, CLICK HERE

One of my goals is to create and produce a new WONDERGROUND event each month.  Now THAT is a deadline! How do I do it?  I have the pleasure of working with a great team! Each month, we develop new ideas and book new performers for that month’s one-time-only night of magic and variety.

Sperry at WG  “Photo by Sheryl Garrett”

WONDERGROUND – Where the Las Vegas Stars come out to play!

AUGUST 20th – Eugene Burger, Larry Hass and the Mystery School All Stars

7:00 pm – The magical “Art of Sean Scott” – original strolling magic creations


8:00 pm – Tim Wise – Master of the Ceremony

Jonathan Pendragon – Newsworthy Magic

Larry Hass – The Magical Philosopher

Mark Presley – The Master of Thimbles

Ty Reveen – The Legend Continues

Jeff McBride – The Magical Storyteller


9:00 pm – Christian Diamond – Your Host

Eugene Burger – The Master of Mystery

Nabeel Arshad – Continental Mysteries

Justin Rivera – The Clever Conjuror

Larry Hass – Is It Real? He Lets You Decide.


10:00 pm – Jeff McBride – Your MC and Host

Yangyang – China’s New Rising Star of Magic

John Shaw – Something Wicked This Way Comes

Les Contortionettes – A Magical Collaboration

Chris Randall – I.B.M. Stage Contest Winner 2015


May this summer bring you new creativity and productivity.

See you in Las Vegas, on TV or on tour!


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