World Tour News


“Travel is more than the seeing of sights; it is a change that goes on, deep and permanent, in the ideas of living.” — Miriam Beardh

Greetings Friends!


Abbi and I are back from Israel, where Dahlia Peled took many of the star performers on a Segway tour of Jerusalem. This is a great way to tour! Dahlia is the president of the Israeli Magicians Society and hosted a fantastic international event that garnered much press. Here is our crew on the Segways:

Here is Abbi, exploring the marketplace in the Old City of Jerusalem. To be in a place where people have been buying and selling, haggling over prices and negotiating with each other for centuries has a certain magic of its own. We had a wonderful afternoon, wandering through the maze that is the Old City, with Dahlia and the other magi, seeing the ancient sites, and exploring the various stalls. “My friend, my friend, come in, come in, for you I will make a special bargain, what you like…?”


This week at the House of Mystery, a film crew is here, making a documentary called MISDIRECTION. This film is about inner-city kids who find magic as a way out of the ‘hood. I’ve been involved with the project for several months now, and you can see a trailer here:

This week, students in the Master Class, with Eugene Burger, will be taping part of the documentary backstage at the Lance Burton Show and around Las Vegas. Wow! This is our third major documentary in three years. 

If you haven’t visited the new web sites, here are a few highlights we think you’ll enjoy: 

If you love magical philosophy and the psychology of illusion, you will love our gifts of wonder that await you, free of charge, at

We also have inspiring videos from last year’s Magic and Meaning Conference. The PEP Talks were recorded and edited by Jordan Wright, and are sure to provoke your creativity. You can check them out here:

Many of our friends have asked how they can to re-visit some of the stories, quotes and travelogues from previous Museletters. You can find them here:

Next week, I’ll be at the Magi-Whirl convention just outside Washington, D.C. I’ll be doing the full 2nd half of their gala show, and offering a separate Secret Session workshop. If you’ve always wanted to try out a Master Class, this is a great way to do it! Learn more at I hope I’ll see some of you there.

Jordan Wright will be joining Jeff as his opening act on David Sandy’s Magic Cruise, May 3 – 10th, 2009. If you want to join us for a magic convention at sea, contact David Sandy.


Five days of peace, love, magick and fire! Information, Please READ and SHARE with friends…

The Vegas Vortex welcomes you to four days and nights of incredible magical adventure in the desert. Please read the link above carefully so you can be well informed about the details of this four day Fire Gathering. This is our sixth annual MayFire celebration. This is a special gathering, for initiates, friends and family of fire, only. If you have never attended one of our events before, you must be sponsored in to this one by someone who has attended FireDance, Fire Tribe, Spirit Fire, or Celebrate the Spirit gatherings.  

The Valley of Fire is Nevada’s oldest State Park. It is located only 50 miles northeast of Las Vegas. The rough floor and jagged walls of the park contain brilliant formations of eroded sandstone and sand dunes more than 150 million years old. These features, which are the centerpiece of the park’s attractions, often appear to be on fire when reflecting the sun’s rays. There are a limited number of spaces for cars to park, and a limited number of places where we can set up our tents.  

Your friends in mystery, 

Jeff, Abbi, Eugene, Tobias, Jordan and Bryce

April Foolsletter

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
Thomas Alva Edison

Yes, we all know that Edison was a genius. The very symbol of a bright idea is a light bulb going off over our head. Not all great ideas explode like a ball of flash paper. Some ideas start out as a little spark and need to be fanned into a blaze of creativity. The kind of fire I’m talking about illuminates new horizons; it inspires creativity, and the heat makes you sweat. It took lots of sweat and hard work by a team of great artists to create our new project… a project for you, my friends. Enjoy the fire of our creation!

We’ve been keeping this under wraps for many, many months, and now you are the first to know…. Tobias and Bryce have been working with our team of artists and web designers, including Gabe Marihugh, Duncan Eagleson, Katlyn Breene, Erin Doleshall and Abbi, on new virtual worlds for you to explore. I’ll let Bryce be our concierge to cyberspace.

First of all, I normally devote this entire email to an April Fools theme. Unfortunately, the only thing I have for you this year is the photo of me and my “twin” to be found later in this email.

Many of you have heard me talk at the Magic School or elsewhere on websites and internet marketing. The sad fact was that Jeff’s website wasn’t living up to my own standards. It wasn’t about design (it never is). It just wasn’t serving its purpose (to get Jeff work). I built his first website in 1995, while I was in college. Over the years it has grown. That was the problem.

Jeff is a very complex person with an equally complex career. We started by trying to build one website that would cover all the bases. Now we’re up to six websites.

Those of you who know me, know I tend to go overboard. I certainly didn’t break the trend here. We have completely redesigned Jeff all of Jeff’s magic-related sites and added a new blog site. The only thing that stayed the same was the VegasVortex site, which I no longer manage.

Here’s a brief overview of what happened and why. Visit the sites to see the results.

  • – This is the site that used to try to “do it all.” The problem was that it was too much. The main goal for this site is to get Jeff work, so it was redesigned specifically with his clients in mind. It’s clean and to the point.
  • – Jeff’s old site was full of in-depth information that was really only being read by fans. It was distracting to people who just wanted to book him. And there was always the problem of Jeff wanting something more fun and interactive. Corporate bookers don’t have time for fun and interactive. So we created a new fan site at It was, by far, the most complex visual design project I’ve ever worked on. Of course, I get very little of the credit for this one. Duncan Eagleson did most of the artwork and Gabe Marihugh did all of the Flash work (and the designs for and These guys are simply amazing! It takes a while to load, but it’s totally worth the wait.
  • – I just couldn’t let Gabe and Duncan have all the fun. McBride’s Magic & Mystery School has grown and changed a lot over the past two decades. The website really needed an overhaul. This one’s my baby… all custom-developed code so it works just the way we want.
  • – We’ve had a bottleneck with the Secret Art Journal for several years: me. In its original format, I had to contact all the authors, manage contributions, convert them to HTML and put together “issues” for this eZine. I finally got smart and converted it to a blog format. All of the old articles are there and with the new, easy-to-use interface, we’re getting more contributions than we ever had. And I don’t have to do much of anything…
  • – We always had this problem of what to do with Jeff’s old Museletters. I wrote some software to manage an online archive. It worked, but was pretty clunky. I finally got smart and created a blog for Jeff. You’ll find all of the old Museletters (stripped of most of the marketing) as well as a few new random posts when Jeff and Abbi have the time. Thanks to Abbi for managing all of the content.

And now, as promised… my twin.

This is my new friend Max Schneider (I’m the one on the right… not the far right with the beard, obviously). I was hanging out in our room at the World Magic Seminar a few weeks ago and suddenly Jeff screams “It’s the winner of the Bryce Kuhlman look-alike contest!” Max had just entered the room. We got quite a reaction every time we were caught hanging out in the hallways!

Max is a wonderful magician from Germany who’s currently spending some time performing in the US. While in Germany he took classes with Alexander de Cova and eventually became a student of Gaston. Even at his young age, he’s had a lot of experience in magic: competitions, restaurants, theatre, TV and even a command performance for Roy’s birthday followed by a short tour with them to perform for orphans in Romania.

Max has lots of ideas about us working together on stage. A virtual matrix routine? Hmmm…



“Music is the wine that fills the cup of silence.”
–Robert Fripp

Abbi and I love music, in fact, we met playing drums around a fire… and ever since that first spark was lit, twenty years ago, we’ve been traveling the world, sharing our unique vision of magick and music. We have been joined by friends Dr. Joshua Levin and Michael Wall, in co-creating a new group project… introducing….

The Pyromantics are a fellowship of four friends drawn together by a shared vision of loving creative harmony. Abigail, Michael, Jeff, and Joshua have devoted more than a decade to exploring techniques for creating semi-improvisational experiences that empower large groups of people to inspire, nurture, and discover each other in the moment. Drawing upon a wealth of experience in diverse fields, the Pyromantics have applied their gifts to the creation and refinement of the Alchemifire Ritual. The result is a unique, cutting edge contribution to the field of human growth and potential. Grounded in cross-cultural archetypes of ceremony, and built around the inclusive, non-denominational metaphor of alchemical transformation, their work awakens, joins, strengthens, and refines, in a festive ordeal of music, poetry, dance, and art. Offering these experiences around the country for no more than the cost of production, the Pyromantics are true to their name – lovers of the fire that dwells within and without, illuminating our way from the sun to the soul and beyond.






Join the Pyromantics for a series of Alchemifire events this summer!

MayFire, May 10-15, at the Valley of Fire State Park, just north of Las Vegas. One of the places we find inspiration is at our Alchemifire events. We are hosting one here in May, and if you are called to join us, here is the link to explore

We will be hosting another in June, in Ohio, called the Wisteria Summer Solstice Gathering, June 14 – 21, 2009

“The highest intellects, like the tops of mountains, are the first to catch and to reflect the dawn.”
Thomas Babington Macaulay

I want to thank, again, all of our Magic and Mystery School team for pouring their efforts into our new projects.

It is our hope that these Museletters will continue to inspire you and all of our friends on our magical quests.

Abbi and I love the time we share writing these, and we take great pleasure in knowing that you read our words, and enjoy them.

Love and magic to all,

Jeff & Abbi