Who Am I, and How Did I Get Here?

Dear Friends:

We have a special Museletter today, written by our good friend and official Social Coordinator for Magic & Mystery School Events, Simone Marron. Those of you who know Simone might be surprised to find her writing on developing character, as she is such a delightful, somewhat colorful and unique character already, filled with all the warmth and magnanimity you might hope for in a Social Coordinator… but she has some very interesting insights to impart. I’m sure you’ll enjoy this!

From Simone:

I feel fortunate to be a part of the McBride Magic & Mystery School for many reasons. As well as constantly receiving a wealth of information and wisdom, strong bonds are formed that create so many life-long friendships. The faculty and students have become part of a warm and loving family. I have learned so much from them.

Mentalism  Class

Although I no longer perform, my thirst for knowledge on how to be a better performer prevails. I often drink deeply on the fountain of knowledge that flows from the Mystery School. I am forever grateful for this safe place for everyone with varied interests in magic, which constantly quenches my thirst.

A few years ago, one such quest for knowledge was to learn what I could on character development. Observing many different characters and persona in the world of magic performance over the years, I wanted to know who my character should be. I posed the question to Dr. Larry Hass at one of the master classes, and he came up with a teaching module to better explain it to me.

The summary of his teaching was to focus on who I am, other than being a magician. I needed to decide what was important to me, and what I enjoyed most in my life, and incorporate it into my performance. After much soul searching, I realized that I am also a mother, a party host, a writer, and a traveler. By enveloping these aspects in to my character, a clearer picture of who I am could be shared with an audience.

This was not the end of the story. As Eugene Burger says, “The house of magic has many rooms.”

When I shared my new insight with Eugene, he told me that I didn’t have to add anything to find my character. He said “You don’t need to develop a character. You already are a character. You just need to be a bigger version of you.”

Now I had a dilemma. Two of my extremely knowledgeable and highly respected teachers had given me different answers. Who was right? Then it dawned on me. Sometimes a question has more than one correct answer. These wise and wonderful men had given me two workable options, and allowed me to make my own choice. I could try both and see which one was right for me.

Right Answer

I learned a great lesson that day. Sometimes there is more than one solution to a problem, and when faced with a challenge, there is no-one better than our Magic & Mystery School family to point us in the right direction.


Learning never ends at the Magic & Mystery School. Students attend and complete classes, but they never graduate. Jeff is very insistent about this, and with good reason. Each event is a unique experience, and there is always more to be learned. Graduating would assume that the learning is over, and that is just not the case. Only with the realization that there is always more to learn, can we ever reach our full potential. I look forward to my continued learning with each and every one of you.

Can Jeff McBride Fool Penn & Teller?

Jeff on Fool Us

My friends have been challenging me to do this for the past couple of years. Now I have gone forward and accepted the challenge! Can I do it?

You will have to tune in to the show in July to see if I can actually pull this off and be one of the rare few magicians in the world that have indeed fooled Penn & Teller.

Will you be watching?

Magic Stars

The Las Vegas Magic Invasion!

Do you remember the 1964 “British invasion?”

The Beatles stormed the USA… creating a new sensation in music.

Now something like that is happening again, only this time it is the LAS VEGAS MAGIC STARS!This summer we are storming Asia and will appear in Macau, Malaysia, Taiwan, and multiple cities all through mainland China.

See the video now:

Stars of Magic Vimeo

Learn more about our world tour here: www.lasvegasmagicstars.com


Have you seen my wife Abigail dance? Here is a photo of my amazing wife dancing with the New World Rhythmatism dancers at our Las Vegas magic night club, McBride’s Wonderground. This month Abigail and I are performing together on stage, so come out and see us and all of our surprise guests.



The biggest magic party in Las Vegas and you are invited! You’ll see new world-class acts appearing this month. For the full lineup, address and times of the show go to: www.vegaswonderground.com

I’ll be seeing you on tour or on TV!

Yours in the great mysteries of life,

Jeff and Abigail


Magical Communications

Dear Friends:

June is upon us, and I thought you might enjoy this segment from my new book on building your business as an independent performer. As many of you know, I’ve been working with Jeff McBride for the past 30 years, and Marco Tempest for almost as long. Before that, I got to work on Broadway, as a part of the management teams for several Broadway shows, including the original production of Sweeney Todd: The Demon Barber of Fleet Street. It was during that time that I learned of the extreme importance of communication, not only in art, but in conducting a business in the arts.

Tobias Books

What follows is a section of the new book on that very subject.


I got my first job on Broadway as a production assistant in the offices of Richard Barr and Charles Woodward when they were producing Sweeney Todd, and I remember being surprised that their work seemed to consist almost entirely of making and receiving phone calls. Charles and Richard sat at opposite ends of one long table, each with a phone in front of them. All day long, they placed and received phone calls, one after another. There were calls with the creative staff—director, designers, composer and author, and others. There were calls with investors, calls with the management company for the show, with lawyers and with accountants, with the theater owners, and later with the office booking our tour of the production. There were calls with all our vendors, the people who made costumes and sets, who placed our advertising, plotted our public relations strategies, etc. Calls, calls, and more calls.

When Charles and Richard went to lunch, they had a phone on their table at the restaurant, and continued to communicate throughout those lunches! This was before the age of personal computers, cell phones or the internet, so virtually all communications started with a phone call. Important calls resulted in letters that summarized the call. But virtually everything that happened on that production was initiated with a phone call—a communication.

It’s essentially the same with any business. If you are the CEO, the one in charge, your job is to make the right decisions, then make sure those decisions are carried out in the best way possible. Your ability to communicate is the most important tool you have to accomplish that.

Here are some examples:

  • If you want to hire someone to design your marketing materials, those materials will be successful only if you can communicate your ideas and desires to the designer.
  • If you want to create a new piece of magic, you will be successful only to the degree you are able to communicate with dealers or builders to get your props, costumes, etc.
  • You need to communicate your ideas to your script writers (if you use script writers).
  • You need to engage and communicate clearly with a director, designer, etc.
  • Performance itself is a form of communication, so your ability to communicate with your audiences will be the ultimate driver of success.

Communication drives success in business! Study all the different possible ways in which communication is possible.

I’m fond of the phrase, “You can’t NOT communicate.” Everything we do—the way we dress, our body language, the tone of our voice, the way we set our stages, the way we answer phones…everything communicates. It communicates something whether you have thought about it or not. So it can really pay to stand back and look at yourself. Watch videos of yourself, not just performing, but interacting with others. Do you handle yourself in a professional, friendly manner when dealing with others? Do you remember to treat everyone you come in contact with as though they are a potential “big client?” Do you dress in a way that sends those who see you the message you want to send as a professional entertainer? Do you always answer the phone in a way that will both impress and help you achieve the mission you’ve defined for your business?

If the answer to any of the above questions is “no,” or even “not always,” and you do want to build a career as a professional performer—you have some work to do! Don’t be discouraged… we all do, and that work can not only make us more successful performers, but will also improve every other aspect of our lives as well.

Are YOU Easily Fooled?

Jeff McBride will appear on Penn & Teller’s FOOL US in July. Tune in to see if he fools P&T

Are You easily fooled? A recent BBC article explains why our mind is easily fooled.

The real boom in studying illusions began in the 19th Century. A school of scientists who studied perception – among many other things – created simple illusions to shed light on how the brain perceives patterns and shapes, which kick-started the early theories on how our eyes can play tricks on our mind…

One school of thought suggests that some illusions highlight the way the brain constantly tries to predict what will happen. The theory goes that many illusions show that we try to predict the future to compensate for the slight delay between an event and our conscious perception of it. The real boom in studying illusions began in the 19th Century.

The light from these words you are reading has to reach your eye, before a signal travels to the brain to be processed – this takes time, which means the world you perceive is slightly in the past. Mark Changizi, a theoretical neurobiologist, believes the brain may make predictions about your surroundings in order to “perceive the present”.

Read the full article: http://www.bbc.com/future/bespoke/story/20150130-how-your-eyes-trick-your-mind/

“You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time. “

–Abraham Lincoln

“Jeff points east towards his upcoming Asian tour”

World Tour – ASIA 2017

June, July and August I will be on tour in China with our new show: LAS VEGAS MAGIC STARS!


Going with me will be master Illusionist Greg Gleason, Ariann Black, Dean Gunnarson, Will Bradshaw, Bill Cook and Tobias Beckwith.


Our Magic & Meaning 2017 Guest of Honor will be Mat Franco!

Mat Franco takes the stage in MAGIC REINVENTED NIGHTLY at The LINQ Hotel & Casino with a fun and feel-good twist on magic that defies all expectations. The show was named Best Show by Las Vegas Weekly and featured in the 2016 Best of Vegas awards in the Las Vegas Review-Journal. You’ll remember Mat from his triumphant win on America’s Got Talent.

“Mat Franco with Jeff McBride at a recent Master Class”

The Magic & Meaning Conference 2017

“Return of the Mysteries”

To celebrate the 25th year of our school, we will be returning to our roots to explore some of the best loved rites and ceremonies of the past 25 years.

People often ask, “What were the old mystery school days like? Will you ever bring back the activities you did in the early days?”

YES! Magic & Meaning 2017 will be our Return of the Mysteries.

We’re excited that he’ll be with us for this year’s Magic & Meaning at Sunset Station.


The Heart & Soul of the Las Vegas Magic Community 

Our next Mega-Magic Party is May 18th

7:30pm     Will Bradshaw – Showman Extraordinaire!

Strolling magic & Tarot Reading by  Stephanie Castellone


8:00pm     Tim Wise is your MC

John T Sheets – Ingenious Illusions

Lance Johnson –  Outstanding Variety Artist

Ming Da – Direct from Asia!

Krystal Lawrence – Delightful Deceptions

Jeremy Mikaelson – The award-winning stage show

John Shaw –  You won’t believe what you see!


9:00pm     Ming Da

Krystal Lawrence

Lance Johnson

August Meyer

Jason Powers


10:00pm     Jeff McBride is your MC

Jeremy Mikaelson – International Award Winning Illusion

John Shaw – Shock and Awe!

Ming Da – Asian Mysteries

Jamilla Deville – Sensuous Sensation!

Lance Johnson – Smoking Hot Manipulations

John T Sheets – The Modern Mystifier!

PLUS:  Photography by Sheryl Garrett. Bar Magic with Zack Pattee, Scott Steelfyre, Corey Rubino, Taylor Lloyd, New World Rhythmatism Belly Dancers, Psychic Sideshow with Alan Scott, live art with Areeya – and many more surprises and special celebrity guests!!

The day after WONDERGROUND I will be performing at one of the magic events of the year! BEYOND BROOKLEDGE!

Stay and Play in a Palace of Dreams

“The best way to describe Beyond Brookledge is that it’s as if somebody fit the L.A. Opera and Burning Man into the Magic Castle, and then had a three-day slumber party.”

– LA Weekly

“This is your chance to be immersed in performances, and community, with the most amazing magicians, comedians, and performance artists you’ll ever find hanging around a 5 star hotel… Join this party!” – Boing Boing

FOR MORE INFO: http://www.beyondbrookledge.com/#about

With magical best wishes.

Your friend,

Jeff McBride

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