Confidence and Taking Risks

“Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.”
— Diane Arbus

Greetings magical friends,

I learned years ago that sometimes I had to create the ILLUSION of confidence in order to generate it within myself. I had to develop sort of a “fake it till you make it” mindset. I can tell you this…it worked for me, and might for you!

Never let the competition see you sweat. By projecting an air of confidence you can often trick yourself into really feeling it!

Perhaps that is why I started working with masks years ago. Like many performers I had stage fright. I did not have a coach or magic teacher back then so came up with a “coping” device…the mask. Underneath the mask I was often shivering with fear, but I was also building courage… a confident persona that was projected on the surface of the mask.

It took me many years before I could take that mask off and “be me” on stage. The mask was like a cocoon for me. The masks protected me until I grew strong enough to shed them. When we begin a new venture we need help. Help often comes in the form of a teacher; someone who can help us on the road to achieving our dreams.

One of the most important guides on my path is Eugene Burger.

Eugene is often heard to say, “The goal of the teacher is to create students that transcend the teacher.”

And so today we are delighted to feature some of our students… two of the hottest rising stars in the world of magic. The Faculty at the Magic and Mystery School is proud to be a small part of their success.

Student Winners

Micke Askernas came to our Master Class, and then he attended the Master Class for Mentalists…twice!

Micke was facing a career challenge. He was switching over for “normal magic” to the world of mentalism. In two short years he achieved his dream…take a look at what Micke is creating in Sweden!

Paul Brown came to our classes in the UK a few years back. He paid his dues by working at a magic shop for many years perfecting his skills…that hard work is paying off now. Watch Paul win the Magic Circle ORIGINALITY AWARD! (photo of Paul by Arto Airaksinen)

What does it take to be a winner?

Listen to what some of the hottest new acts in the business have to say about success and winning!

Robert Schuller once said, “What great thing would you attempt if you knew you could not fail?”

One of my answers to this question was “to have my own show in Las Vegas.” I have had the good fortune to do that many times. Now I help many of our magic students get a “shot in Vegas.”

Take a look at some of our magical friends and magic students on stage this week. You can watch from the comfort of your own home! Just hop on your computer and watch:

Jeff McBride’s WONDERGROUND Live in Las Vegas!

We go live @ 9pm (PST), this Thursday, direct from The Olive. You can even participate via live chat.

You can watch an ALL NEW show this Thursday at WONDERGROUND. Go to see this week’s line up of great talent. What other Las Vegas shows lets you have a complimentary front row seat? And if you’re in Vegas this week, be sure and drop by to The Olive to say hello and join in the fun!

See you in Las Vegas!


The Master and the Magician

“The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he’s always doing both.”
— James A. Michener

When I work on my magic, time disappears. I am totally immersed in the flow of what I love. I practice in front of my magic mirror. A doorway opens through it to another world. I enter a world of unlimited creativity. I step into the magic mirror for days at a time. When I return from my inner explorations, I bring back to my friends and students the treasures I have discovered deep within my imagination. It is the greatest pleasure to share the riches of my creative adventures with my students.

I am asked often about why I teach magic. I teach in order to make a positive, lasting impression on the world of magic. I feel that the way to do this is by improving the quality of magical artists. I have a passion for magic, and a desire to learn and spend my time in the creative process with dedicated students and the very best teachers in the world of magic. Out of this passion has grown McBride’s Magic and Mystery School.

We have designed a unique teaching format that allows all students of magic, regardless of age or skill level, to improve their abilities, develop their character, and learn the inside secrets of the business of magic.


My friend and manager Tobias Beckwith encourages our students to “define the purpose of our magic.” What good does YOUR magic bring to the world? What is YOUR mission? This is OUR mission:

Our intention at McBride’s Magic and Mystery School is to provide our students with the highest quality magic training in the world, and to create a safe space for serious play and discovery. This is a learning experience like nothing else in the world.

To realize this purpose we offer practical lessons and hands on training in all areas of the art of magic.

Q. What will you get from coming to the Magic and Mystery School? Recently, we asked our students what the most important thing was that they learned during their time with us.

A. Here are some of their answers:

Presentation * Character Development * Originality * Theater Arts * Marketing * Confidence * Showmanship * Encouragement * Music * Costuming * Personal Attention * Improvisation * Movement * Routining * Scriptwriting * Lighting Design * Creativity * Mentoring * Career Development * Motivation * Business * Artistry * Insight * Brainstorming * Advertising * Resources * Coaching * Acting * History * Close-Up Magic Vision * Evaluation * Street Magic * Publicity * Support * Innovation * Parlor Magic * Psychology * Mastery * Stage Magic * Transformation * Empowerment * Consulting * Philosophy * Performing Arts * Diction * Prop Construction * Card Magic * Networking * Comedy * Technique * Trade Shows * Audience Participation * Wisdom * Mentalism * Hands-On Learning * Coin Magic * Corporate Shows * Dramatic Arts * Storytelling * Manipulation * Stagecraft * Pantomime * Family Shows * Promotion * Public Relations * Inspiration

What area of magic are YOU most interested in? Please let us know and we will do all we can to fit it into the program you attend! Drop me an email and let me know….I will let you know what course would be perfect for you.

Students come to McBride’s Magic and Mystery School with a single common vision: to take their magic to the next level of excellence. This goal is always achieved.


We know that each student’s friends and family play an important part in the educational and creative process; we strive to include the support teams in many of the activities, shows and social events that are part of our classes.

Learning in a small group situation increases the amount of time the teachers can spend with each student. We have only 12 students per class. We have 6 spaces left for the final Master Class of 2010!

Will you be one of the few dedicated magicians that will join us and take your magic to the next level of excellence?

Let us be your hosts for a grand magical adventure! Las Vegas is the magic capital of the world; flights, meals and hotels are all affordable. Our school is the right choice for magic lovers of all ages and all skill levels.

Eugene, Tobias, Bryce, Jordan, Abbi and I will be here to host your magical adventure! I look forward to seeing you at the Magic and Mystery School!

Yours in better magic,
Jeff McBride Founder and President McBride’s Magic and Mystery School

See Jeff’s Newest Las Vegas Production:
The Wonderground – New showing May 20th
The Olive, on Sunset in Las Vegas