Magic and Media

“A dream doesn’t become reality through magic; it takes sweat, determination and hard work.” — Colin Powell

Greetings All,

Things are heating up here in Las Vegas as we move toward summertime. Abbi and I are working away at many new projects, some of which are mentioned in the following few paragraphs.

Magic is hotter than ever, here in Las Vegas, and in the media. Here are a few reasons why.

  • People are hungry for reality television… Go figure!
  • Close-up and stand-up street-style magic have captured new audiences
  • People are discovering that magic is more than just tricks, but a real performance
  • Magic is an international language, transcending all cultural
  • Magic is visual appeals to all ages.
  • Magic is an “open secret,” though shrouded in mystery and secrecy throughout the ages. Now, interested students of the art can access the wisdom of the ages at the speed of
  • YouTube clips are transforming the way we experience magic. More people are viewing YouTube clips than live shows. Times are a-changing, and here is how you, dear reader, are changing

Every time you click on one of our YouTube clips, or vote for me, or one of our friends online, you help our online presence grow and touch people with the magic we are co-creating.

Recently, I was voted Best Magician of the Year in an on line contest by a UK magic site. I want to offer a special thanks to YOU, my friends, for voting for me. It is an honor for me to participate in our magic community forums. For all the info, go here:

Celebracadabra news:

Many magicians were nervous that VH-1 would expose the secrets of magic. They have not, and they’re not going to. What they have EXPOSED is an entire new generation to the art of magic. Both magicians and laymen are seeing a real world behind the scenes look at what it takes to make magic entertaining in today’s media centered world. Magic is changing, and this show is leading that change.

Max Maven and I will be getting more air time now that a few of the weaker celebrities have been trimmed from the show. Look forward to the magic getting better, as well. Next is a way that you can get more up to date information on what’s happening…

Here is a new way to interface not only with me, but also many of the magic stars on the new hit reality series CELEBRACADABRA: VH-1 Famous Friends: A fun new way to interact online with the new stars of magic…

When you have a moment, please go to this website, and look at some of the exciting new information that VH-1 and all of us involved in CELEBRADABRA have cooked up for you. This is a place where I can answer your questions about the show, and just have fun with all of you!

Please remember to click on my friends and fans page. The folks from VH-1 are watching to see how much action each “famous friend” gets.

So, if you want to talk about Celebracadabra, or have any questions, remember to go to the website! Drop me a note at VH-1’s Famous Friends website.

I thought you might like to know that starting with episode 5, Celebracadabra is moving to Thursday nights @ 10pm.
(Episode 4 will still air on Sunday, May 18 @ 9pm. Episode 5 will premiere 4 days later on Thursday, May 22 @ 10pm).

Remember, if you miss any of the episodes, you can download them from the iTunes store… Now you don’t even have to turn on your TV to see the magic!

You are invited to join us for some hot times ahead! Abbi and I will be going to a few fire festivals this summer, to share some of our Alchemical Fire Circle Magick.

June 4-8, Artemas PA – Fires Rising Fire Circle

June 9th, Baltimore, MD, Magic at the Edge, Show & Lecture at Barry’s Magic Shop. For more info:

June 10th, Baltimore MD, McBride’s Secret Session Workshop at Denny & Lee Magic Shop. For more info:

We’ll hope to see you at one of these events.

It’s time to get back to work. I enjoy my work, and find inspiration in the words of Alex Rodriguez, who said:

“Enjoy your sweat because hard work doesn’t guarantee success, but without it you don’t have a chance.”

Yours in the art of magic,

From Tobias:

News from The Magic Castle:

Next week — May 19-25, is “Magic & Mystery School Week” at Hollywood’s famed Magic Castle! Jeff, Eugene, Bob Fitch, George Parker, Just Alan, Lawrence Hass and Jordan Wright will all perform and animate the crowds at the Castle, bringing their own special variety of magical experience into this most magical of clubs. If you’ll be anywhere in Southern California, make a special effort to drop by the Magic Castle next week!

News from L&L Publishing: Jeff McBride’s MAGIC AT THE EDGE is available NOW! This 3 DVD set was shot at The Burning Man Art Festival and in special sessions at the L&L studios. Now you can see the magic that Jeff performs on the street and at festivals — and learn how to perform it yourself!

Order the Magic at the Edge online

Best to all!

WMS, AprilFools Winners and more

Dear Friends:

For this Museletter, we’ve asked Jordan Wright, our long time friend, sometime student, and for the past couple of years, Jeff’s number one assistant, to write something for you.

We’ve also got the results from the April FoolsLetter Caption Contest. They’re included at the end of this email. If you’ve got one of the winning captions, Bryce will be in touch with you via email next week.

Before Jordan kicks things off, here’s a reminder from Tobias:

Don’t forget to tune in to CelebraCadabra on VH-1 this Sunday. Check your local listings for the exact times in your area. Tell your friends to watch, too! We all watched the first episode, and were delighted with the results. The producers have done a fabulous job of weaving together the various personalities, their stories, and the story of the competition itself to create a very entertaining program.

Also: Between picking up students during this week’s World Magic Seminar and viewers from CelebraCadabra, we’ve seen more folks rushing to sign up for the summer classes at the McBride Magic & Mystery School. We have a few slots still open for both the July and August classes, but they are filling fast — so if you’re thinking about joining us for one of these upcoming classes, now is the time to sign up:

Best to all!
Tobias Beckwith

From Jordan:

“The lessons of the ordinary are everywhere. Truly profound and original insights are to be found only in studying the exemplary.”
— Warren G. Bennis

As I’ve said many times, I believe that in order to be great at something we all must strive for excellence by learning from those who are the best at what they do. Jeff, Eugene, Bryce and I have just finished hosting the Lance Burton Teen weekend as part of the annual World Magic Seminar held in Las Vegas. This is always an exciting weekend. It not only gives me a chance to teach a few tricks while offering bits of advice and tips to the teens, but it also gives me a chance to see what a real impact Jeff and Eugene make on these students’ lives by offering wisdom and encouragement going way beyond mere technique. The weekend ended with a pizza party at Lance Burton’s house where the teens were joined by some celebrity magicians who were equally happy to offer advice and answers to various questions the teens had. Much was accomplished and it was a very successful weekend.

Now for some important news items…

The faculty of the Magic and Mystery school is gearing up to travel out to Hollywood in two weeks for the first ever Magic and Mystery School Week at the Magic Castle. Jeff, Abbi, and I will be performing in the Palace of Mystery. Also performing that week will be Eugene Burger, Dr. Larry Hass, George Parker, Just Alan, and Bob Fitch, with special guests Katlyn Miller Breene and Todd Karr. If you are in the Los Angeles area the week of May 20th through the 25th, please be sure to join us for what is sure to be a unique and exciting week of shows.

Finally, in reference to the opening quote, Jeff McBride has just received the 2008 award for Best Magician by the Magic Woods in England — another tribute to a man that has contributed much to the magic world. You can view the list of all of the 2008 Magic Woods Awards online.

Best wishes and hope to see you soon.

Yours in magic,
Jordan Wright

April FoolsLetter Caption Contest Winners:

First Place: “Criss Angel wows his audience by blowing up a lifelike Jeff McBride to finish his balloon modeling

Second Place: “Here we see famous magicians Jeff McBride and Criss Angel attempting a new Himber Ring routine using earrings and lip rings.”

Third Place: “Artist’s rendering of how Siamese twins Criss and Jeff would have matured, if not separated at birth by grueling 16-hour facial reconstructive surgery. Both infants magically thrived, with only sleight

Honorable Mention: “Here we find Jeff McBride at home, showing off a most unusual ear